Marketing Analyst
Location: Cupertino, California
Country: United States
Category: Marketing
Workplace Location: Onsite
Employment Type: Contract
Posted Date: May 14, 2026
Job ID: 647121
Job Description
Marketing Analyst
Location: Hybrid onsite schedule in Cupertino, CA
Schedule: 40 hours
Duration: 12 months
Pay: $60-$64.43 DOE
The Planet Group is looking for a Marketing Analyst to join our well-known Fortune 500 client on a 12-months contract, working a hybrid onsite schedule in Cupertino, CA.
Marketing Analyst | Qualifications:
- 3 to 5 years of professional experience in qualitative research, customer experience (CX), text analytics, or a related field.
- Strong proficiency in comment coding methodologies, thematic analysis, and sentiment analysis.
- Hands-on experience with text analytics platforms (e.g., Medallia, Qualtrics Text iQ, Clarabridge) or qualitative data analysis software.
- Solid foundation in qualitative research methods and survey design, specifically in crafting and analyzing open-ended questions.
- Ability to translate complex, unstructured text data into clear, intuitive stories that inform and inspire business decisions.
- Comfortable working in ambiguous environments and bringing structure to open-ended problems.
- Strong project management and time management skills, with the ability to adapt to changing priorities.
- Excellent communication skills, with the confidence to present findings to a range of audiences in person and via email.
- Bachelor's Degree in a qualitative or humanities field (e.g., Anthropology, Sociology, Psychology, Linguistics, Communications), or equivalent practical experience.
- Proficient with Excel for ad-hoc qualitative data management and formatting.
- Familiarity with NLP (Natural Language Processing) concepts or text mining using Python or R is a strong plus, but the primary focus is on applied qualitative analysis and theme extraction.
Marketing Analyst | Description:
As an Analyst supporting the Customer Insights team, you will dive into custom projects leveraging our customer experience tracking surveys. You will be joining a small but mighty, fast-paced team dedicated to delivering actionable insights that help the business move forward.In this role, your day-to-day responsibilities will include:
- Analyzing Feedback: Diving deep into open-ended feedback, verbatim comments, and quantitative data gathered from continuous customer surveys, utilizing text analytics and manual comment coding to extract
key themes. You will also be expected to evaluate quantitative and qualitative data individually, as well as alongside each other for additional context. - Synthesizing Narratives: Using qualitative analysis platforms, text mining tools, and business context to uncover meaningful trends, sentiment shifts, and customer pain points.
- Storytelling: Transforming vast amounts of unstructured qualitative data into timely, compelling stories that inform and inspire leadership and frontline teams. Tailoring Communications: Thoughtfully crafting your analytical approach and creating intuitive communications tailored to diverse audiences.
- Presenting Insights: Confidently sharing your findings and actionable recommendations via email, in-person meetings, and formal presentations.
EEO Statement
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org, or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
