Downstream Marketing Manager – DTC and Provider Channels
Location: Irvine, California
Country: United States
Category: Marketing
Workplace Location: Onsite
Employment Type: Contract
Posted Date: June 4, 2026
Job ID: 648159
Job Description
The Planet Group is seeking a Downstream Marketing Manager - DTC and Provider Channels to join one of our well-known global pharmaceutical client. This role combines downstream marketing execution, multi-channel orchestration, and data-driven optimization, with a strong focus on test-learn-adapt performance management and continuous improvement.
- Pay: $66-71.31/hr depending on experience
- Location: Hybrid in Irvine, CA (T-TR onsite)
- Execute, optimize, and scale multi-channel marketing programs targeting both consumers and healthcare professionals
- As a hands-on operator and cross-functional integrator, translate strategy into high-impact campaigns that drive revenue, engagement, and adoption
- Execute integrated campaigns across DTC and provider channels (social, digital, email, events, print, partnerships)
- Translate brand and product strategies into actionable marketing plans, assets, and deliverables
- Coordinate execution across cross-functional teams and agency partners to ensure on-time, high-quality delivery
- Establish KPIs, measurement frameworks, and tracking plans across all campaigns
- Monitor performance and proactively optimize campaigns to improve ROI, engagement, and revenue
- Apply a test-learn-adapt methodology to refine targeting, messaging, and channel mix
- Deliver actionable insights and recommendations to stakeholders
- Lead execution of organic and paid social campaigns with a focus on revenue generation
- Manage influencer partnerships end-to-end, including selection, execution, and performance tracking
- Continuously optimize social and digital channels to maximize conversion and engagement
- Develop and deploy sales enablement tools, customer-facing materials, and brand collateral
- Support product launches and lifecycle marketing through strong tactical execution
- Ensure consistent, compelling messaging across all touchpoints
- Act as a trusted partner to brand, sales, medical, analytics, and market access teams
- Serve as a liaison across marketing, operations, and external vendors to drive alignment and execution
- Leverage enterprise tools and best practices to scale impact across campaigns
- Develop and implement channel playbooks and execution standards
- Share learnings and drive adoption of proven tactics and tools
- Manage budgets to ensure efficient spend and performance optimization
- Ensure all activities comply with regulatory, legal, and brand requirements
- Identify emerging channel opportunities and innovations
- Align teams and drive execution across stakeholders
- Use insights to continuously improve performance
- Focus on measurable impact and revenue growth
- Bachelor's degree required; advanced degree preferred
- 5+ years of experience in healthcare, pharmaceutical, or medical device marketing
- Strong experience in multi-channel/digital campaign execution and optimization
- Proven ability to drive measurable business outcomes (revenue, engagement, leads)
- Experience working in matrixed, cross-functional environments
- Able to execute with speed, precision, and accountability
EEO Statement
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org, or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
