Retention Marketing Manager (B2B)
Location: Boston, Massachusetts
Country: United States
Category: Marketing
Workplace Location: Onsite
Employment Type: Direct Hire/Perm
Posted Date: April 17, 2026
Job ID: 645250
Job Description
The Planet Group's cybersecurity client is seeking a hybrid B2B Retention Marketing Manager to join their team.
- Location: Boston, MA (2 days a week on-site required)
- Salary: $90,000-$100,000 (depending on experience) with bonus
You’ll work cross-functionally with Product Marketing, Sales Enablement, Sales, and Product teams to ensure customers realize value, become champions, and contribute to long-term growth.
B2B Retention Marketing Manager Responsibilities:
- Customer Engagement & Retention: Develop and execute customer marketing strategies that improve retention, adoption, and satisfaction. Build lifecycle marketing campaigns across onboarding, renewal, and expansion stages.
- Customer Advocacy & Storytelling: Create and scale customer advocacy programs, including testimonials, case studies and referrals. Produce customer-facing assets such as case studies, success stories, and video spotlights.
- Expansion & Growth Support: Support upsell and cross-sell initiatives through targeted customer segmentation and messaging. Collaborate with Product and Sales on customer expansion campaigns and track program impact on pipeline influence and customer revenue growth
- Customer Communications & Community: Own customer communications including newsletters, product updates, and announcements. Ensure master communication calendar aligns with customer needs and product priorities
- Insights & Cross-Functional Collaboration: Partner closely with Product Marketing to translate customer feedback into value-driven messaging. Measure and report performance of customer marketing programs and initiatives
- 4–7 years of experience in customer marketing, lifecycle marketing, or retention-focused roles.
- Proven success building and executing customer engagement, advocacy, or retention programs.
- Exceptional written and verbal communication skills, with an eye for value driven messaging.
- Highly collaborative. Enjoys working cross-functionally and influencing across departments.
- Familiarity with tools such as HubSpot, Salesforce, Gong, Outreach or other marketing automation platforms.
- Data-driven mindset with strong reporting and analytical skills.
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The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
