Marketing Planning Analyst
Location: Culver City, California
Country: United States
Category: Marketing
Workplace Location: Onsite
Employment Type: Contract
Posted Date: August 14, 2026
Job ID: 650584
Job Description
Marketing Planning Analyst
Location: Onsite hybrid in Culver City, CA
Schedule: 40 hours
Duration: 12 months
Pay: $62-$65.31 DOE
The Planet Group is looking for a Marketing Planning Analyst to join our well-known Fortune 500 client on a 12-months contract, working a hybrid onsite schedule in Culver City, CA.
Marketing Planning Analyst | Qualifications:
- Bachelor's degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field.
- 7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analytics.
- Experience managing complex budgets, forecasting, and investment planning.
- Strong analytical and financial modeling skills with advanced Excel or equivalent analytical tools.
- Experience synthesizing large datasets into executive-level insights and recommendations.
- Excellent communication and cross-functional collaboration skills.
- Experience developing marketing investment strategies across digital and offline channels.
- Strong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime value.
- Demonstrated ability to influence senior leaders through data-driven storytelling.
- Experience improving operational processes and building scalable planning frameworks.
- Comfortable navigating ambiguity while managing multiple priorities in a fast-paced environment.
- Passion for combining analytical rigor with strategic thinking to solve complex business challenges.
Marketing Planning Analyst | Description:
- Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiatives.
- Develop investment strategies that maximize business impact while balancing growth, efficiency, and longterm customer value.
- Build financial models, business cases, and scenario analyses to evaluate marketing investment opportunities
- Conduct audience research and sizing to help inform campaign targeting and investment
- Design scalable frameworks for prioritizing investments across channels, audiences, and business priorities.
- Analyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisions.
- Drive annual planning, quarterly business reviews, and cross-functional operating rhythms.
- Identify opportunities to improve planning tools, reporting automation, and operational workflows through data and technology.
EEO Statement
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org, or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
