Lifecycle Marketing Manager
Location: Los Angeles, California
Country: United States
Category: Content & Copywriting
Workplace Location: Remote
Employment Type: Contract
Posted Date: September 11, 2026
Job ID: 651914
Job Description
Lifecycle Marketing Manager
Location: 100% Remote (PST hours)
Pay Rate: $58-$62/hr depending on experience (W2 and benefit options)
Hours: 40 hours/week
Duration: Through the end of 2026
The Planet Group is seeking a remote Lifecycle Marketing Manager to join our clients, a community-driven platform connecting millions of people worldwide through niche discussions, crowdsourced curation, and user-generated content.
This hands-on Lifecycle Marketing Manager will own and improve the end-to-end funnel for our highest-value prospects and opportunities.
This person will be a dedicated Marketing owner for the high-value motion, responsible for both the content and technical execution. They will write the communications, design the journey logic, build and manage the workflows in HubSpot and Gong, coordinate implementation with sales, marketing operations, and creative, and continuously optimize the funnel based on performance and customer signals.
Lifecycle Marketing Manager Responsibilities:
- Own the high-value journey from lead capture and meeting preparation through sales follow-up, marketing nurture, re-engagement, and activation
- Write and manage pre-meeting, post-meeting, no-show, sales follow-up, and nurture re-engagement emails
- Own and build Gong-triggered communications, monitor the flow for performance, and optimize
- Design nurture paths for leads who do not book, do not attend, go quiet, or are marked closed-lost
- Translate sales outcomes and closed-lost reasons into relevant content and follow-up journeys
- Define audience rules, journey branches, suppressions, handoffs, and timing
- Improve visibility into when and why leads drop out of the sales process
- Develop verticalized and persona-specific messaging for high-value audiences
- Maintain a clear testing roadmap across copy, subject lines, incentives, content, and calls to action
- Track performance across engagement, meetings, setup completion, activation, and reactivation--and use the results to improve the funnel
Lifecycle Marketing Manager Qualifications:
- Strong lifecycle, CRM, or revenue marketing experience in a B2B environment
- Excellent email writing and editing skills
- Experience building nurture programs and multi-step customer journeys
- Familiarity with Gong, HubSpot, or similar sales and marketing systems
- Ability to think strategically about funnel design while executing the details personally
- Strong understanding of sales handoffs, lead stages, suppression logic, and re-engagement
- Highly organized, independent, and comfortable owning ambiguous work
- Strong cross-functional communication and project management skills
#LI-AW2 #CDM
EEO Statement
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org, or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
