The Planet Group is seeking a Director of Subscriber Growth & Retention to join one of our well-known sporting goods manufacturers.

As the Director of Subscriber Growth & Retention, you will lead performance and lifecycle marketing strategy, developing a unified, data-driven approach to grow a digital subscription and application platform across both B2C and B2B audiences. This role focuses on driving acquisition, increasing engagement, and improving long-term retention and revenue.

Reporting to senior leadership, you will oversee both acquisition and retention initiatives, build and mentor a high-performing marketing team, and define a forward-looking roadmap that connects with users at every stage of their journey. Your leadership will play a key role in establishing the platform as a premier destination for performance, development, and long-term customer value.

• Salary Expectations: $160,000-$200,000+ depending on experience 
• Location: 5 days on-site in Oceanside, CA 

• Define and drive growth strategy
  • Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing
  • Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences
  • Identify consumer trends aligned with Titleist’s performance and long-term growth goals
  • Translate insights into actionable, tangible initiatives
• Lead performance marketing and media strategy
  • Oversee paid media, search, social, and in-app marketing efforts
  • Ensure high-impact execution across all performance channels
• Leverage data and analytics
  • Use data to assess campaign effectiveness and uncover key trends
  • Prioritize high-impact marketing opportunities across the user lifecycle
• Cross-functional collaboration
  • Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams
  • Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience
• Budget management
  • Manage and allocate budgets to support growth marketing strategies effectively

• Bachelor’s Degree in Business Administration or a relevant field, MBA preferred. 
• Minimum of 10 years in growth marketing.
• Proven track record in performance marketing within a digital environment. 
• Specific experience in the application development space. 
• Preferred experience with successful premium subscriptions.
• Start-up environment experience is a plus. 
• Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight. 
• Strong cross-functional communication skills. 
• Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies. 
• Skilled in stakeholder communication and management across varying levels of complexity. 
• Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams. 
• Experience working in a collaborative, matrixed, and communicative environment. 
• Proficiency in analytics and marketing technology platforms such as Tableau or similar tools. 
• Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement.