Analyst, Digital Marketing
Location: Remote within 100 miles of CUL or CUP
Duration: 12 months
Schedule: 40 hours
Pay: $68-$70 DOE

The Planet Group is looking for an Analyst, Digital Marketing to join our well-known Fortune 500 client on a 12-month contract, working in a remote schedule from Culver City, CA.

Analyst, Digital Marketing | Qualifications:

• Bachelor’s degree or equivalent
• 3-5 years of experience in data analytics, marketing analytics, data science, or a related field
• Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders
• Demonstrates a strong understanding of statistical concepts and methods
• Ability to write and query code in SQL
• Proficient in Excel/Numbers
• Strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook
• Ability to analyze content performance across total, paid, and organic channels
• Proficient in social listening, competitive analysis, and audience/consumer insights tools
• Proficiency in Python or R for data analysis
• Familiarity with SEO metrics and performance data
• Experience creating and maintaining marketing taxonomies
• Ability to read and analyze large amount of content in Simplified Chinese.

Analyst, Digital Marketing | Description:

• Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.
• Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.
• Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.
• Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.