Strategic Media Planning Specialist
Location: Hybrid onsite in CUL or NYC
Duration: 6 months
Schedule: 40 hours
Pay: $57-$61.16 DOE

The Planet Group is looking for a Strategic Media Planning Specialist to join our well-known Fortune 500 client on a 6-month contract, working in a hybrid onsite in CUL or NYC.

Strategic Media Planning Specialist | Qualifications:

• 4+ years working at a media agency
• 5+ years media planning and strategy experience, agency experience a plus.
• Expertise in cross channel tactical planning for performance and brand KPIs.
• Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives.
• Familiarity with digital advertising, social media platforms, and traditional media channels (OOH, TV) and their relationship with each other in multifaceted, integrated campaigns.
• Track record of measuring impact through different testing and measurement solutions with the ability to also share results and future recommendations in a digestible way.
• A self-starter who can work autonomously with agility, prioritize effectively, and manage multiple projects at one time
• Excellent presentation, written and verbal communication skills
• Proficiency working within syndicated research sources (MRI/ Simmons, comScore, etc.) and social listening tools a plus.
• Experience working in the gaming, entertainment, or streaming verticals a plus.

Strategic Media Planning Specialist | Description:

• You will be responsible for developing integrated media strategies, and you will manage workflow between external and internal media teams and the implementation of each strategy.
• You will analyze the performance of media channels and provide insights to ensure key partners understand plans, optimizations and results.
• In addition to developing sophisticated external marketing strategies, you will position yourself as the strategic thought leader for your business stakeholders and provide direction on how they allocate budgets, effectively leverage media for their needs while providing insight on branding and messaging within creative.
• Your ability to clearly communicate challenges, solutions, recommendations, and perspectives will be integral to the team’s success in a constantly evolving environment.