Social Marketing Lead 
Location: Culver City, CA
Duration: 12 months
Schedule: 40 hours
Pay: $85-$90.67 DOE

The Planet Group is looking for a Social Marketing Lead to join our well-known Fortune 500 client on a 12-month contract, working in a hybrid schedule at Culver City, CA.

Social Marketing Lead | Qualifications:

• 7+ years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement).
• Experience should include campaign development, agency management, publishing, writing and content creation required (brand or agency) 
• Experience working within the film industry.
• Fluent in social media best practices. You know what works across various social platforms and experience in multi-channel distribution efforts 
• Experience using data and intuition to make smart content that gets people talking. 
•  Excellent communicator, strategist and creative. 
• Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment. 
•  Pioneering spirit and highly collaborative - loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward. 
• Experience and comfort with working directly with talent and creators 
• Skilled in pitching, presenting and reading the room. 
•  Knowledge of social analytics and publishing tools. 
• Awareness of the creator landscape and confident in making decisions about who to work with for each campaign. 
• Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization. 

Social Marketing Lead | Description:

• Responsible for social goals, plans and creative in a cross-functional title team.
• Drives innovation in social and strives for creative excellence across all titles and assets. 
• Oversees and optimizes the launch of key marketing assets across social. 
• Uses internal and external social analytics to inform strategy and iterate on creativity and innovation. 
• Responsible for the full suite of content to support a title across the totality of the planned social ecosystem for the duration of a campaign. 
• Manages the social campaign and creative strategy across internal and external creative partners and agencies. 
• Developing and reporting against key KPIs and success metrics in order to drive the business. 
• Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners. 
• Providing training, guidance and best practices to the individual lines of business. 
• Monitoring competitor activity and ensuring brand safety. 
• Working with marketing teams across the business to educate and integrate social media with all marketing efforts. 
• Developing content marketing and distribution strategies with key partners. 
• Leading communication with international marketing leads on social marketing strategy and best practices.