The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Business Marketing Manager
1800 Owens St. San Francisco, CA 94158 US
Posted: 09/22/2022
2022-09-22
2022-11-11
Employment Type:
Contract
Job Number: 516338-1
Country: United States
Is job remote?: Yes
Job Description
Business Marketing Manager
Responsibilities:
Responsibilities:
- Monitor, analyze and report web traffic, onsite behavior and business trends/KPIs e.g., engagement, conversion rates, and web attributed revenue; perform one-offer analyses as needed to understand and explain business trends and/or isolate anomalies
- Develop, evolve reporting dashboards of web traffic, referral sites, user journeys, visitor on-site behavior and engagement trends, conversion paths, audience segments, and marketing channel trends; report findings via easy-to-understand data visualizations
- Leverage analyses to identify web page and page component candidates for enhancement, optimization
- Regularly update Marketing leadership and cross functional stakeholders re: traffic, behavior and business trends async via reports, decks
- Work with cross-functional teams to implement best-of-breed campaign tracking, segmentation and measurement frameworks - and to ensure analytics measurements are in-sync across DBX data sources
- Stay current with latest trends in web analytics platforms and techniques, data visualization, data and behavioral modeling, data technology, etc.
- 4+ years experience in a quantitative discipline and experience analyzing and understanding on-site, user engagement and e-commerce/shopping behavior trends
- Demonstrably strong analytical skills and a track record of deriving actionable insights and testable hypotheses from website behavior and business data
- Expert querying, mining/manipulating, and analyzing large data sets using SQL
- Expert-level understanding of, and extensive hands-on experience with, Adobe Analytics
- Extensive experience understanding, communicating potential impact of web experience details (e.g., features descriptions, interfaces) on user take-rates and use experience satisfaction
- Knowledge and interest in acquisition campaign tactics and marketing channels such as SEM, display, and email; deep familiarity with UTM parameters that allow for accurate campaign tracking and measurement
- Bachelor's or Master’s Degree in Analytics, Statistics, Computer Science, Math, Engineering, Economics, Marketing, Business, or related discipline
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