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Business Marketing Manager

San Francisco, CA 94158

Posted: 09/22/2022 Employment Type: Contract Job Number: 516338-1 Country: United States Is job remote?: Yes

Job Description

Business Marketing Manager
Responsibilities:
  • Monitor, analyze and report web traffic, onsite behavior and business trends/KPIs e.g., engagement, conversion rates, and web attributed revenue; perform one-offer analyses as needed to understand and explain business trends and/or isolate anomalies
  • Develop, evolve reporting dashboards of web traffic, referral sites, user journeys, visitor on-site behavior and engagement trends, conversion paths, audience segments, and marketing channel trends; report findings via easy-to-understand data visualizations
  • Leverage analyses to identify web page and page component candidates for enhancement, optimization
  • Regularly update Marketing leadership and cross functional stakeholders re: traffic, behavior and business trends async via reports, decks 
  • Work with cross-functional teams to implement best-of-breed campaign tracking, segmentation and measurement frameworks - and to ensure analytics measurements are in-sync across DBX data sources
  • Stay current with latest trends in web analytics platforms and techniques, data visualization, data and behavioral modeling, data technology, etc.
Key Qualifications:   
  • 4+ years experience in a quantitative discipline and experience analyzing and understanding on-site, user engagement and e-commerce/shopping behavior trends
  • Demonstrably strong analytical skills and a track record of deriving actionable insights and testable hypotheses from website behavior and business data
  • Expert querying, mining/manipulating, and analyzing large data sets using SQL
  • Expert-level understanding of, and extensive hands-on experience with, Adobe Analytics 
  • Extensive experience understanding, communicating potential impact of web experience details (e.g., features descriptions, interfaces) on user take-rates and use experience satisfaction
  • Knowledge and interest in acquisition campaign tactics and marketing channels such as SEM, display, and email; deep familiarity with UTM parameters that allow for accurate campaign tracking and measurement
Education:    
  • Bachelor's or Master’s Degree in Analytics, Statistics, Computer Science, Math,   Engineering, Economics, Marketing, Business, or related discipline

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About San Francisco, CA

Ready to take your career to new heights? Explore job opportunities around the bustling city of San Francisco, California. Known for its vibrant tech scene, picturesque views of the Golden Gate Bridge, diverse culinary offerings like the famous clam chowder in sourdough bread bowls at Fisherman's Wharf, and the artistic vibe of the iconic street art at Clarion Alley. Work-life balance flourishes with easy access to outdoor adventures like hiking in Muir Woods, catching a Giants game at Oracle Park, or browsing through the exhibits at the San Francisco Museum of Modern Art. Join us in San Francisco and discover the endless possibilities this innovative and charming city has to offer.
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