The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Program Manager - Marketing & Operations
Location: Remote, US.
POSITION SUMMARY:
Responsible for managing end-to-end execution of marketing programs, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all marketing channels (i.e., events, in-store, print, digital, video, and social media). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members. May manage one or more direct reports assigning their projects and tasks.
POSITION RESPONSIBILITIES:
POSITION REQUIREMENTS:
Program Manager - Marketing & Operations
425 Market Street , 4th Floor San Francisco, CA 94105 US
Posted: 09/19/2022
2022-09-19
2022-10-27
Employment Type:
Contract
Job Number: 512842-1
Country: United States
Is job remote?: Yes
Job Description
Program Manager - Marketing & Operations
Location: Remote, US.
POSITION SUMMARY:
Responsible for managing end-to-end execution of marketing programs, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all marketing channels (i.e., events, in-store, print, digital, video, and social media). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members. May manage one or more direct reports assigning their projects and tasks.
POSITION RESPONSIBILITIES:
- Manages end-to-end omni-channel marketing programs, across online and offline channels for client Branding and DE&I Marketing
- Creates and publishes comprehensive schedules and sets interim milestone meetings, integrating traditional and digital media touch-points in the process. Proactively monitors progress to achieve deadlines and results
- Fosters partnerships with Marketing, Digital Marketing, Creative, Production, Visual Merchandising, Merchants, Store Design, Product Development, Resourcing, and Delivery Management. Clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle
- Closely partners upstream during strategic development with Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met
- Manages laterally with creative &/or agency partners on timely execution of all assets, inclusive of all derivatives, versions, and translations
- Ensures timely execution of all project assets to meet launch dates, and sees through analytics and hind-sighting post campaign launch
- Manages day-to-day tasks of program planning and execution:
- Communicates strategic milestones and brief due dates to marketing partners; ensures information is available and complete
- Populates agendas for planning, kick-off, pre-pro, and review meetings
- Opens jobs and builds job folders with project info; updates as jobs evolve and maintains final program archive of job info
- Tracks schedules, updates reports and communicates program status to key stakeholders through weekly status meetings
- Ensures product delivery for photography is tracking to program schedule
- Identifies photo shoot needs across channels and partners with Creative and Content Production for photo shoot execution and retouching milestones
- Routes creative to marketing partners and ensures feedback is clear, actionable and received on time.
- Facilitates passing off all assets to delivery management/production
- Ensures completion of all assets on the asset list and tracks final hand-offs, development, QA, and live dates
- Identifies program risks early on and provides mitigation strategies
- Monitors and advocates process; identifies gaps/improvements to work more efficiently
- Demonstrates ownership/investment in the work; has clear understanding of business goals
- Has a good understanding of budget and co-op funding; tracks program budgets and facilitates conversation between Creative, Marketing and Production if/when costs impact design &/or budget
- May mentor one or more direct reports; establishing clear goals for upward career pathing
POSITION REQUIREMENTS:
- 4+ years experience in account, project, or program management in marketing required
- College degree or equivalent experience
- Creative project management experience required; agency experience preferred
- Excellent technical skills – MS Office (specifically Excel, Word, PowerPoint), Smartsheets, Box, Workfront, ProofHQ preferred
- Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus
- Effective communication and presentation skills, both written and verbal; confidence in leading/facilitating cross-functional team meetings to achieve results
- Exceptional organizational skills; detail-oriented
- Strong time management skills; ability to troubleshoot issues, juggle multiple programs, and prioritize
- High energy and flexibility in a constantly evolving team environment
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