The Planet Group
https://cdn.haleymarketing.com/templates/63515/logos/square.png
http://www.theplanetgroup.com
http://www.theplanetgroup.com
true
Consumer Insights Research Analyst
8550 Higuera Street Culver City, CA 90232 US
Posted: 03/08/2024
2024-03-08
2024-05-11
Employment Type:
Contract
Job Category: Data & Analytics
Job Number: 614398
Country: United States
Is job remote?: No
Job Description
Consumer Insights Research Analyst
Location: Culver City, CA
Schedule: Onsite Tues/Wed/Thurs
Pay: Up to $44.76/hour DOE
Benefits: Health, Dental, Vision and more
Planet Interactive is looking for a Consumer Insights Research Analyst to join our well known Fortune 50 client on a 6-month contract.
Our client is seeking a quantitative and qualitative researcher to support their consumer insights function. The researcher will report into the consumer insights lead, and generate insights that drive better decisions for stakeholders across the entire organization (marketing, product, channel…). This person will be able to conduct in-house primary research from the ground up using DYI platforms and tools, and has experience managing vendors for more in-depth research projects.
Consumer Insights Research Analyst Responsibilities:
Consumer Insights Research Analyst Qualifications
Location: Culver City, CA
Schedule: Onsite Tues/Wed/Thurs
Pay: Up to $44.76/hour DOE
Benefits: Health, Dental, Vision and more
Planet Interactive is looking for a Consumer Insights Research Analyst to join our well known Fortune 50 client on a 6-month contract.
Our client is seeking a quantitative and qualitative researcher to support their consumer insights function. The researcher will report into the consumer insights lead, and generate insights that drive better decisions for stakeholders across the entire organization (marketing, product, channel…). This person will be able to conduct in-house primary research from the ground up using DYI platforms and tools, and has experience managing vendors for more in-depth research projects.
Consumer Insights Research Analyst Responsibilities:
- Manage the brand & ad tracking survey: stay on top of campaign and product launches, track the assets, share survey updates with the vendor, handle ad-hoc data requests, etc.
- Write and program quant surveys from scratch, analyze the Excel data, and produce reports with quick turnarounds.
- Write discussion guides, and analyze qualitative insights.
- Oversee admin (vendor onboarding, purchase orders, tracking research budget) and vendor management tasks.
- Write RFPs and review proposals from agencies.
- Synthesize youth and cultural trends, and write a weekly roundup.
- Help create story-driven reports that are easy to digest and actionable.
- Write queries for social listening, pull and interpret the data.
- Support other teams as needed in tracking earned media moments.
Consumer Insights Research Analyst Qualifications
- 4+ years of market research experience — ideally on both the agency and client side.
- Experience writing and programing quantitative surveys from scratch, knowing how to ask the right questions in the right way.
- Experience writing qual screeners and discussion guides is preferred.
- Strong organizational and project management skills, attention to detail.
- Naturally curious and passionate about uncovering consumers’ underlying motivations - digging deep into the data, leaving no stone unturned, and questioning insights.
- Fast learner - ability to learn new methodologies, platforms, and tools, and work with Keynote, Pages, Numbers.
- Resourceful, flexible, and able to think creatively and out-of-the-box.
- Growth mindset, willingness to learn and grow, and ability to take feedback.
- Superior verbal and written communication skills, building and maintaining excellent relationships with stakeholders/vendors.
Share This Job:
Related Jobs:
Login to save this search and get notified of similar positions.About Culver City, CA
Ready to embark on a new career adventure? Explore job opportunities around Culver City, California, and unlock a world of growth and possibilities! Nestled in the heart of Los Angeles County, Culver City boasts a vibrant arts and entertainment scene, with attractions like the iconic Sony Pictures Studios and the renowned Museum of Jurassic Technology. Indulge in diverse cuisine, catch a show at Kirk Douglas Theatre, or take a stroll in the picturesque Culver City Park. Join the thriving tech and creative industry hub, and be part of this dynamic community. Start your journey today and discover why Culver City is where career dreams come to life!