The Planet Group is seeking a Senior Manager, Performance Creative DCO to join one of our global clients, a leading fitness company that is among the fastest-growing franchisors and operators.

• Salary: $110,000-$135,000 depending on experience 
• Location: Hybrid in Boston, MA or Hampton, NH (On-site M/T/W, remote on TH/F)

• Lead creative strategy and development across digital paid media and .com landing pages, ensuring creative assets are data-informed, brand-aligned, and optimized to drive KPIs. 
• Develop and manage our Dynamic Creative Optimization (DCO) program, partnering with internal teams and external vendors to launch, test, and refine personalized creative variations at scale. 
• Use audience insights, brand RTBs, and performance data to oversee creative development, ensuring content resonates across segments and exemplifies creative excellence. 
• Drive collaboration across Brand, Media, and CRM teams to develop and review creative designed for distinct target audiences. 
• Align creative concepts and oversee copywriting to reflect media targeting, formats, and specific opportunities while maintaining brand standards and tone. 
• Seek out automation opportunities, staying ahead of digital trends, creative technology, automation tools, and emerging personalization techniques. 
• Partner with Media, Analytics, and Technology teams to ensure creative strategies are integrated, data-enabled, and technically sound for dynamic delivery. 
• Establish and manage a creative testing roadmap, including A/B and multivariate tests, to continually improve engagement and performance. 
• Own creative performance reporting, turning results and learnings into actionable insights and compelling senior-level presentations. 
• Own key program documents, including briefs, statuses, and budget trackers. 

• Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
• 7+ years of experience in creative automation or digital marketing, ideally for a national consumer or multi-location brand.
• Proven track record of standing up and managing Dynamic Creative Optimization (DCO) programs with platforms such as Google Marketing Platform, Innovid/Flashtalking, Clinch, Smartly, Meta, or The Trade Desk, required.
• Deep understanding of creative data feeds, dynamic templates, and audience-based creative personalization.
• Ability to build strong relationships with creative, media, and technology partners, translating complex data into clear creative direction.
• Ability to understand dynamic ad platforms, data integrations, and production workflows that bring personalized creative to life.
• Highly capable of managing multiple projects, deadlines, and stakeholders independently, with confidence, clarity, and quality of craft.
• Ability to stay ahead of industry trends, embrace change, and view every campaign as an opportunity to learn and evolve.
• Analytical meets Creative: You're equally comfortable interpreting performance dashboards and brainstorming creative concepts and copy.
• Curious and Experimental: You thrive on testing, learning, and optimizing- always looking for new ways to improve engagement and efficiency.
• Naturally proactive and solutions-oriented.
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives.
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization.
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally.
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor.
• Dedicated learner with a natural curiosity for consistent growth.
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment.
• Cooperative team player with an upbeat, positive, "can-do" attitude!
• Passion for health, fitness, and helping people achieve their goals.