Marketing Technology Program Manager
Location: Hybrid onsite schedule in Cupertino, CA OR Culver City, CA
Schedule: 40 hours
Duration: 12 months
Pay: $90-$92 DOE

The Planet Group is looking for an Marketing Technology Program Manager to join our well-known Fortune 500 client on a 12-months contract, working a hybrid onsite schedule in Cupertino, CA OR Culver City, CA.

Marketing Technology Program Manager | Qualifications:

• 5-7+ years experience in project management, product marketing, or digital marketing.
• Deep understanding of effective marketing technology strategies in the digital and social media landscape.
• Understanding of different project management techniques including Agile and waterfall.
• Experience driving and tracking the full project management lifecycle, including ideation, requirements, development, testing, and go-to-market.
• Experience at cross-functional influence; translating between business owners and technical teams.
• Excellent interpersonal skills and ability to communicate clearly and concisely across multiple audiences and partners. Including the ability to explain analytical outcomes and technical roadblocks in business terms.
• Solid understanding of web technologies and CMS systems.
• Experience in partnering with product teams to draft requirement docs for engineering teams.
• Able to identify opportunities to grow suite of products by understanding common, ongoing needs of businesses.
• Experience navigating complex organizations and demonstrated success in developing marketing programs with multiple collaborators.
• Proficient in JIRA, Confluence, or related workflow management tools.

• BA/BS Degree
• Results-oriented, upbeat and focused with a strong passion to learn and succeed
• Ability to manage multiple tasks, navigate ambiguity, and adapt to a rapidly evolving environment
• Understanding of digital image and video file formats and experience working with Sketch, Photoshop/Adobe Creative Cloud
• Advanced understanding of analytical tools, SEO, and accessibility standards
• PMP, CSM, SAFe, or other project management certifications

Marketing Technology Program Manager | Description:

• Be part of a team that defines the future direction of tools and technology for our Services by understanding business goals, and communicating key needs to the product organization to develop impactful features.
• Drive project intake, planning, and end-to-end execution by aligning resources to shared marketing goals and delivery timelines.
• Lead prioritization conversations with stakeholders, product, and engineering, clearing project blockers, and tracking progress and next steps to an overall plan.
• Provide consistent documentation and reporting on overall status, including presenting action items, risks, and upcoming milestones to cross-functional teams and leadership.
• Help determine capabilities, capacity limitations, and quantify associated risks and costs of new projects.
• Partner closely with product and engineering teams to implement advanced technology solutions, including API integrations and AI-enabled capabilities.
• Track project budgets and burn rates, and communicate impacts on delivery timelines and capacity planning to key stakeholders.
• Support marketing in driving subscriptions, optimizing creative production, scaling partner communications, and enabling data attribution by identifying unique technology solutions.
• Connect with product, engineering, design, and marketing to discuss upcoming product launches or changes that will impact current roadmaps.
• Be responsible for the management of the marketing technology roadmap for your respective services.
• Manage requests and end-to-end workflow for creation of offer campaigns, web landing pages, and creative template development.
• Collaborate with design teams on web layouts and social assets to ensure the design translates into a format that is compatible with the current creative automation tools.