Digital Experiences Lead
Location: Remote in Los Angeles, CA
Schedule: 40 hours
Duration: 6 months with potential to extend
Pay: $110-$116.10 DOE

The Planet Group is looking for a Digital Experiences Lead to join our well-known Fortune 500 client on a 6-month contract, working a remote schedule in Los Angeles, CA. 

Digital Experiences Lead | Qualifications:

• 5-10+ years of experience in digital marketing, digital experience strategy, content operations, or performance marketing.
• Experience owning cross-functional initiatives or programs.
• Strong understanding of digital experience best practices and performance measurement frameworks.
• Experience working with CMS platforms and digital publishing workflows.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication and collaboration skills.
• Experience working in global or multi-region marketing organizations.
• Familiarity with third-party and first-party analytics platforms
• Experience supporting experimentation programs.
• Experience partnering with product or platform teams on digital capability development.
• Experience working with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.

Digital Experiences Lead | Description:

• Partner with stakeholders to help shape our global front-of-house digital strategy across website, email, campaigns, and owned digital surfaces.
• Contribute to the development of content pillars, audience frameworks, editorial standards, and experience guidelines.
• Own workstreams focused on building scalable governance models, playbooks, and operating standards for global execution.
• Ensure our digital ecosystem delivers cohesive storytelling while supporting localized market needs.
• Drive improvements to content systems including shared libraries and modular content approaches that improve efficiency and reuse.
• Partner closely with Social and CRM to align shared content pillars, creative asset usage, and audience messaging frameworks.
• Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, helping ensure content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experiences.
• Own digital activation workstreams for global campaigns, ensuring coordinated execution across websites, email, and native applications.
• Partner with Regional Marketing, Creative, social channel teams, CRM, and Campaign teams to translate strategy into actionable execution plans.
• Coordinate during campaign planning to align timing, messaging, and audience journeys across channels.
• Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences into cohesive customer journeys.
• Identify gaps and inefficiencies in digital activation workflows and implement continuous improvement initiatives.