Senior Organic Search Analyst
Location: Boston, Massachusetts
Country: United States
Category: Technology
Workplace Location: Onsite
Employment Type: Contract
Posted Date: April 9, 2026
Job ID: 646175
Job Description
Title: Senior Organic Search Analyst
Remote: East Coast Hours
Pay: $42-49 per hour
Duration: 12 months
Job Description:
The Planet Group is seeking Senior Analyst of Organic Search to bring advanced analytical expertise and strategic vision to a high-performing SEO marketing team. In this high-impact role, you’ll measure and optimize visibility across traditional search engines and next-generation discovery channels—including GenAI platforms such as Google AI Overviews, ChatGPT, Perplexity, and Gemini.
This role reports to the Senior Manager of SEO and serves as a trusted advisor and thought partner to the broader SEO team. You will play a key role in shaping both day-to-day execution and long-term strategy by connecting organic performance, brand reputation, and evolving search behaviors to measurable business outcomes.
The ideal candidate is passionate about SEO, experienced in analytics and measurement frameworks, and thrives in a highly collaborative, cross-functional environment.
Key Responsibilities
SEO Analytics & Reporting
- Own SEO analytics and performance measurement across multiple digital properties
- Build, refine, and QA dashboards that connect rankings, visibility, and traffic using tools such as Power BI, Google Search Console, and Adobe Analytics
- Identify performance trends and provide actionable recommendations to drive growth in organic search
- Support ongoing reporting needs, including Monthly Operating Reports (MORs) and pre-funnel traffic analysis
- Leverage Adobe Analytics and other tools to uncover on-site behavior trends
- Partner with SEO, content, and UX teams to deliver data-driven recommendations
- Ensure accuracy of SEO tagging, tracking, and data integrity across analytics platforms
- Analyze competitor performance and industry trends; present insights through clear data visualizations
- Develop and maintain SEO valuation models that connect organic performance to business impact
- Inform prioritization of SEO initiatives through data-backed frameworks
- Partner with Paid Media, Media Economics, and Web Analytics teams to align SEO with broader marketing strategy
- Support cross-channel planning by integrating organic search insights into performance measurement
- Collaborate on AI-readiness initiatives, analyzing how GenAI search and social platforms (e.g., Reddit, TikTok, YouTube) influence visibility, sentiment, and conversions
- Conduct market and competitive analysis to monitor share of voice and evolving search behaviors
- Evaluate and integrate additional tools (e.g., Ahrefs, PageSpeed Insights) to enhance reporting and technical performance
- Lead deep-dive analyses and support experimentation to improve SEO performance across traditional and AI-driven search
Preferred Qualifications
- 5–7+ years of experience in SEO analytics, organic growth, or digital marketing analytics, preferably in a complex or enterprise environment
- Strong communication and presentation skills; ability to translate complex data into clear, actionable insights
- Experience with Adobe Analytics strongly preferred
- Proficiency with web analytics and SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar
- Experience with Power BI, SQL, and/or Python for data analysis is a plus
- Solid understanding of SEO ranking factors, search algorithms, and performance measurement
- Experience in data-intensive industries such as financial services, e-commerce, insurance, or SaaS preferred
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EEO Statement
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The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
