Senior Account Planner
Location: Plano, Texas
Country: United States
Category: Marketing
Workplace Location: Remote
Employment Type: Direct Hire/Perm
Posted Date: March 26, 2026
Job ID: 645941
Job Description
The Planet Group’s Ad Agency client is looking for a strategic powerhouse Senior Account Planner to join their team. In this role, you will lead the strategic vision for iconic CPG and household brands, shaping campaign platforms that bridge the gap between abstract brand meaning and real-world shopper behavior. You will serve as the strategic anchor for the team, ensuring that every creative output is not only inspiring but deeply effective in driving business goals.
- Salary: $110,000-$120,000+ depending on experience
- Location: Fully Remote (local to Dallas, TX is highly preferred)
- Hours: 8am-5pm CST
- Please Note: This role requires permanent work authorization in the U.S. We are unable to provide visa sponsorship now or in the future.
Senior Account Planner Responsibilities:
- Strategic Leadership & Thought Partnership: Lead high-level conversations regarding shopper marketing, retail programming, and brand strategy. Act as the primary strategic anchor, aligning client business objectives with the agency’s creative output.
- Insight Translation: Translate complex qualitative and quantitative research into clear, inspiring strategic narratives that unlock creative thinking for the design and copy teams.
- Brief Development: Author, present, and defend strategic creative briefs for A-level assignments. You will ensure the work starts with a strong foundation and stays on track.
- Consumer Advocacy: Act as the voice of the consumer and shopper within the agency and in client meetings. Ensure that insights remain human, actionable, and creatively generative throughout the project lifecycle.
- Market Intelligence: Conduct deep-dive competitive and category audits to identify "white-space" opportunities and inform long-term brand positioning.
- Trend Monitoring: Constantly monitor and interpret cultural, social, and digital trends relevant to client business to keep our work fresh and relevant.
- 7+ years of experience in account planning, brand strategy, or shopper marketing, preferably within an agency environment.
- Deep understanding of the CPG (Consumer Packaged Goods) landscape.
- Demonstrated experience writing and defending creative briefs.
- Proficiency in analyzing qualitative and quantitative research data.
EEO Statement
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process, and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org, or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
