The Planet Group is looking for a Communications Writer to join our client, one of the world's leading lift truck manufacturers.

• Salary: $80,000-$100,000 depending on experience
• Location: On-site 5 days a week in New Bremen, Ohio

• Create
  • Develop, write, edit, and repurpose content to create search-optimized content for virtually any marketing project including domestic and international brochures, customer case studies, product collateral, byline articles, blogs, e-books and crown.com.
  • Create content for and manage company Blog, creating an annual content calendar to support the posting schedule.
  • Provide product and Company information to trade publications editors and writers.
  • In conjunction with other content development personnel, develop and utilize a content management database to efficiently generate content with consistent voice and tone.
• Collaborate
  • Work cross-functionally with subject matter experts, Marketing Project Specialists, and diverse internal and external teams in the content development process.
  • Collaborate with teams to determine copy direction of marketing and advertising programs.
  • Develop and manage working relationships with various media and agencies the Company utilizes in deploying its content and media strategy.
  • Collaborate with the Marketing digital team on search engine optimization (SEO) initiatives, implementing keyword and content strategies to enhance organic search performance.
• Coordinate
  • Manage Company’s editorial and news release calendars.
  • Coordinate media interviews with Company spokespersons and subject matter experts.
  • Manage Company’s online newsroom and provide backup support for maintenance of Company blog.
• Evaluate
  • Proofread and edit content produced by the Marketing Departments, including collateral, publications, letters, web copy and various product marketing projects.
  • Monitor performance to determine engagement level by topic and inform future content development strategy.
  • Provide recommendations for integration of blog content with crown.com and other marketing campaigns and programs.

• Bachelor’s degree in Communications, Writing, or Journalism, along with at least 5 years of related experience, is required.
  • Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Good writing skills with the ability to write to diverse audiences and communicate concisely on technical as well as promotional subject matter.
• Knowledge of Associated Press Style (AP).
• Good verbal and written communication skills.
• Direct personal contact with internal and external sources, including marketing and media agencies.
• Understand interactive marketing, paid and organic search and search engine marketing.
• Ability to lead defined initiatives and report on progress and outcomes.
• Occasional travel (0-5%).