Marketing Automation Specialist (Salesforce Marketing Cloud)
Location: Atlanta, Georgia
Country: United States
Category: Marketing
Workplace Location: Onsite
Employment Type: Contract To Hire
Posted Date: November 10, 2026
Job ID: 653737
Job Description
Job Title: Marketing Automation Specialist
Location: Atlanta, GA (onsite 4 days/week)
Contract length: 6 months
Schedule: Fulltime
Pay: $51/hr to $55.07/hr
Job Overview:
Hands-on individual contributor supporting the North America Marketing Automation team. This role builds, tests, and deploys email campaigns in Salesforce Marketing Cloud (SFMC) and provides steady-state coverage of the team's weekly send calendar (roughly 5-7 sends per week). The contractor works closely with the marketing automation team, the development team, and the CRM and enablement teams.
Key Responsibilities:
- Build and deploy email campaigns in SFMC end-to-end: audience setup, targeting, QA, and deployment
- Write SQL queries across data extensions to build, segment, and validate audiences
- Build, monitor, and troubleshoot journeys in Journey Builder and automations in Automation Studio
- Manage the daily email send calendar and keep campaigns on schedule
- Partner with the development team, who deliver email code and templates, to assemble and launch dynamic and personalized content
- Partner with CRM and enablement teams on audience and data discovery: confirm whether the needed data exists and, if not, how it can be provisioned
- Monitor live journeys and campaign operations; identify and resolve issues quickly
Required Qualifications:
- 3-5 years of hands-on email deployment experience in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio
- Working SQL skills: writing queries across data extensions to create audiences
- Strong attention to detail and disciplined QA before deployment
- Clear communication and the ability to work across technical and business teams
Preferred Qualifications:
- Salesforce Marketing Cloud Email Specialist certification
- Experience with Contact Builder and Audience Builder
- Ability to read and troubleshoot AMPscript in existing content (pending hiring manager confirmation)
- Financial services experience, particularly a perspective on audience targeting in a regulated environment
- Familiarity with Salesforce CRM
EEO Statement
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The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity, and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About The Planet Group
The Planet Group is a global professional services firm delivering strategic staffing and advisory solutions. We operate at the intersection of talent and transformation – connecting the right people with the right opportunities in the areas of technology, engineering, accounting & finance, digital marketing, and manufacturing.
As one of the largest staffing companies in the US, we operate with a global reach and a performance-first mindset. We partner with clients to move fast, stay agile, and drive measurable results – building high-impact teams that fuel transformation and growth.
