The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Planet Interactive is seeking a Sr Campaign Operations Manager to join one of our well-known technology healthcare clients. A remote based position. Prefer candidates in EST hours.
Pay Rate: $60.00/hour. "lower the pay higher the margin"
Sr Campaign Operations Manager Responsibilities:
Sr Campaign Operations Manager Qualifications:
Sr Campaign Operations Manager
920 Winter Waltham, MA 02451 US
Posted: 02/20/2024
2024-02-20
2024-03-31
Employment Type:
Contract
Job Category: Marketing
Job Number: 612860
Country: United States
Is job remote?: Yes
Job Description
Planet Interactive is seeking a Sr Campaign Operations Manager to join one of our well-known technology healthcare clients. A remote based position. Prefer candidates in EST hours.
Pay Rate: $60.00/hour. "lower the pay higher the margin"
Sr Campaign Operations Manager Responsibilities:
- Manage end-to-end email campaign production and execution, including asset creation, list segmentation, set-up, testing, execution, reporting and optimization in Marketo.
- Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, and customer communications (80% internal audience of corporate employees, clinic staff, nurses, administrators and 20% to external HCP and patient audiences).
- Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering and conduct quality assurance on all email campaigns before execution.
- Report on email results and provide insights and recommendations to internal requestors.
- Interface with marketing teams, HR, IT, Legal, Finance and other departments daily and act as a representative of the broader Digital Strategy and Operations’ team.
- Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
- Ability to independently troubleshoot, QA and solution all email campaigns through execution.
- Supports the business in upholding data integrity efforts (i.e. patients, providers, HCPs, clinics and employees).
- Builds email (triggered and batch) campaigns to communicate with any/all of our constituents.
- Other duties as assigned.
Sr Campaign Operations Manager Qualifications:
- BS/BA in Business Administration, Marketing and/or Communications.
- At least 5 years of Marketing Automation or Marketing Operations experience with heavy emphases on email automation and database management.
- Prior marketing automation system administration (Marketo-specifically) and CRM integration expertise.
- Basic understanding in front-end development skills (HTML, CSS, JavaScript).
- Ability to contribute to the strategic development and execution of lead journeys and multi-channel campaigns.
- Create targeted nurturing operational campaigns that support business objectives.
- Develop and implement automated campaigns primarily across forms, email and webinars.
- Configure, implement, and maintain marketing automation programs.
- Setup campaigns that leverage dynamic content and variable data fields for personalized messages.
- Monitor campaign performance and provide recommendations for improvement.
- Analytical and data-driven with demonstrated ability to understand key performance drivers.
- Very strong project management skills with an ability to work under pressure by prioritizing workload and managing frequent changes.
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