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Sr Campaign Operations Manager

Waltham, MA 02451

Posted: 02/20/2024 Employment Type: Contract Job Category: Marketing Job Number: 612860 Country: United States Is job remote?: Yes

Job Description


Planet Interactive is seeking a Sr Campaign Operations Manager to join one of our well-known technology healthcare clients. A remote based position. Prefer candidates in EST hours. 

Pay Rate:  $60.00/hour. "lower the pay higher the margin"

Sr Campaign Operations Manager Responsibilities: 
  • Manage end-to-end email campaign production and execution, including asset creation, list segmentation, set-up, testing, execution, reporting and optimization in Marketo.
  •  Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, and customer communications (80% internal audience of corporate employees, clinic staff, nurses, administrators and 20% to external HCP and patient audiences).
  •  Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering and conduct quality assurance on all email campaigns before execution.
  • Report on email results and provide insights and recommendations to internal requestors.
  • Interface with marketing teams, HR, IT, Legal, Finance and other departments daily and act as a representative of the broader Digital Strategy and Operations’ team.
  • Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
  • Ability to independently troubleshoot, QA and solution all email campaigns through execution.
  • Supports the business in upholding data integrity efforts (i.e. patients, providers, HCPs, clinics and employees).
  • Builds email (triggered and batch) campaigns to communicate with any/all of our constituents.
  • Other duties as assigned.

Sr Campaign Operations Manager Qualifications: 
  •  BS/BA in Business Administration, Marketing and/or Communications.
  • At least 5 years of Marketing Automation or Marketing Operations experience with heavy emphases on email automation and database management.
  •  Prior marketing automation system administration (Marketo-specifically) and CRM integration expertise.
  •  Basic understanding in front-end development skills (HTML, CSS, JavaScript).
  • Ability to contribute to the strategic development and execution of lead journeys and multi-channel campaigns.
  • Create targeted nurturing operational campaigns that support business objectives.
  • Develop and implement automated campaigns primarily across forms, email and webinars.
  • Configure, implement, and maintain marketing automation programs.
  • Setup campaigns that leverage dynamic content and variable data fields for personalized messages.
  •  Monitor campaign performance and provide recommendations for improvement.
  •  Analytical and data-driven with demonstrated ability to understand key performance drivers.
  • Very strong project management skills with an ability to work under pressure by prioritizing workload and managing frequent changes.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Waltham, MA

Discover exciting job opportunities in the vibrant area surrounding Waltham, Massachusetts! Known for its rich history, picturesque scenery, and bustling economy, Waltham offers job seekers a unique blend of innovation and tradition. Home to renowned universities, cutting-edge technology companies, and a thriving cultural scene, this city has something for everyone. Explore job listings in this region and unlock the door to a career filled with growth, charm, and endless possibilities. From strolling along the Charles River to catching a game at Fenway Park, there's no shortage of enchanting experiences waiting for you in the Waltham area. Start your job search today and embark on a rewarding career journey in one of the most inviting locations in the Northeast.
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