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Social Marketing Manager, VR Gaming

New York, NY 10003

Posted: 02/12/2024 Employment Type: Contract Job Category: Marketing Job Number: 613006 Country: United States Is job remote?: No

Job Description


Social Media Strategist (VR Gaming)

Pay Rate: Up to $65/hr depending on experience
Location: 100% Onsite in New York City, LA, or Burlingame CA
Duration: ~ 9 Months and 40 hours per week

Our client's innovative VR Gaming Division is seeking a Social Media Strategist to join their internal marcom team. The Social Media Strategist needs to be able to learn into strategy and creativity. The Social Media Strategist will lead the development of a global social strategy for their online gaming brand. This person will lead the creative & strategic vision for the social team based on a passion for gaming and VR, cultural trends, a consumer-first mindset, insights around the evolving social landscape and strong community management oversight.

This is a highly collaborative role where the successful Social Media Strategist will work closely with internal and creative partners to inspire social strategies and content creation that engages and grows the online gaming community in new and interesting ways.

Social Media Strategist Job Responsibilities:
  • Act as an advocate for the social community and various products that will then engage followers across social platforms.
  • Ensure social listening and insights are being captured to capitalize on trends and moments in real time.
  • Identify and implement social processes to drive efficiencies and best-in-class work.
  • Work cross-functional with teams including Integrated Marketing, Brand, Product Marketing, Comms and Creative to drive strategy, solicit input, and derive insights to strengthen ideas.
  • Create platform-specific strategies and content adhering to brand guidelines.
  • Lead and manage agency partners and collaborate with in-house creative teams/production vendors.
  • Bring unique content and social strategy that not only makes an impact on channels, but is delivered to improve business outcomes.
  • Collaborate with paid media team to design on-platform paid social strategies and tactics.

Social Media Strategist Requirements:
  • 8+ years of experience managing owned social channels within global consumer product categories and brands.
  • Experience working in a fast-paced environment and be able to work in an agile model.
  • Experience in creating social media strategies from inception to growth that have driven brand engagement and growth.
  • Experience leading agency partners/in-house creative and keeping them on brand/ delivering the right scope.
  • Proven record of creativity and innovation in social media content and strategies that have driven engagement.
  • Articulate in communication - experience simplifying complex things into human understanding.
  • Deep understanding of behavioral and technology trends in the social space.
  • Experience in delivering global culturally relevant, forward-thinking consumer-centric initiatives
  • Gaming/Live Service experience

Social Media Strategist Preferred Requirements:
  • Bachelor’s degree or equivalent marketing experience
  • Experience in highly innovative consumer product categories and brands such as consumer tech, VR technologies, entertainment, or gaming brands.
  • Experience as a content creator.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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