The Planet Group
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Social Media Strategist (VR Gaming)
Pay Rate: Up to $65/hr depending on experience
Location: 100% Onsite in New York City, LA, or Burlingame CA
Duration: ~ 9 Months and 40 hours per week
Our client's innovative VR Gaming Division is seeking a Social Media Strategist to join their internal marcom team. The Social Media Strategist needs to be able to learn into strategy and creativity. The Social Media Strategist will lead the development of a global social strategy for their online gaming brand. This person will lead the creative & strategic vision for the social team based on a passion for gaming and VR, cultural trends, a consumer-first mindset, insights around the evolving social landscape and strong community management oversight.
This is a highly collaborative role where the successful Social Media Strategist will work closely with internal and creative partners to inspire social strategies and content creation that engages and grows the online gaming community in new and interesting ways.
Social Media Strategist Job Responsibilities:
Social Media Strategist Requirements:
Social Media Strategist Preferred Requirements:
Social Marketing Manager, VR Gaming
770 Broadway New York, NY 10003 US
Posted: 02/12/2024
2024-02-12
2024-03-22
Employment Type:
Contract
Job Category: Marketing
Job Number: 613006
Country: United States
Is job remote?: No
Job Description
Social Media Strategist (VR Gaming)
Pay Rate: Up to $65/hr depending on experience
Location: 100% Onsite in New York City, LA, or Burlingame CA
Duration: ~ 9 Months and 40 hours per week
Our client's innovative VR Gaming Division is seeking a Social Media Strategist to join their internal marcom team. The Social Media Strategist needs to be able to learn into strategy and creativity. The Social Media Strategist will lead the development of a global social strategy for their online gaming brand. This person will lead the creative & strategic vision for the social team based on a passion for gaming and VR, cultural trends, a consumer-first mindset, insights around the evolving social landscape and strong community management oversight.
This is a highly collaborative role where the successful Social Media Strategist will work closely with internal and creative partners to inspire social strategies and content creation that engages and grows the online gaming community in new and interesting ways.
Social Media Strategist Job Responsibilities:
- Act as an advocate for the social community and various products that will then engage followers across social platforms.
- Ensure social listening and insights are being captured to capitalize on trends and moments in real time.
- Identify and implement social processes to drive efficiencies and best-in-class work.
- Work cross-functional with teams including Integrated Marketing, Brand, Product Marketing, Comms and Creative to drive strategy, solicit input, and derive insights to strengthen ideas.
- Create platform-specific strategies and content adhering to brand guidelines.
- Lead and manage agency partners and collaborate with in-house creative teams/production vendors.
- Bring unique content and social strategy that not only makes an impact on channels, but is delivered to improve business outcomes.
- Collaborate with paid media team to design on-platform paid social strategies and tactics.
Social Media Strategist Requirements:
- 8+ years of experience managing owned social channels within global consumer product categories and brands.
- Experience working in a fast-paced environment and be able to work in an agile model.
- Experience in creating social media strategies from inception to growth that have driven brand engagement and growth.
- Experience leading agency partners/in-house creative and keeping them on brand/ delivering the right scope.
- Proven record of creativity and innovation in social media content and strategies that have driven engagement.
- Articulate in communication - experience simplifying complex things into human understanding.
- Deep understanding of behavioral and technology trends in the social space.
- Experience in delivering global culturally relevant, forward-thinking consumer-centric initiatives
- Gaming/Live Service experience
Social Media Strategist Preferred Requirements:
- Bachelor’s degree or equivalent marketing experience
- Experience in highly innovative consumer product categories and brands such as consumer tech, VR technologies, entertainment, or gaming brands.
- Experience as a content creator.
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