The Planet Group
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Senior Product Marketing Manager
Senior Product Marketing Managers at our client are responsible for serving as the representation of the customer in product development (inbound work) as well as leading go-to-market strategy (outbound work). In this product area, you will focus on driving competitive analysis, mitigating risks for experiments, and helping with GTMs across a wide portfolio.
The ideal candidate will have a multi-disciplinary background-including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. Excellent communication skills and comfort with ambiguity are a must.
Pay Rate: Up to $110/hr depending on experience
Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
Senior Product Marketing Manager
1 Hacker Way Menlo Park, CA 94025 US
Posted: 02/20/2024
2024-02-20
2024-03-23
Employment Type:
Contract
Job Category: Marketing
Job Number: 612168
Country: United States
Is job remote?: Yes
Job Description
Senior Product Marketing Manager
Senior Product Marketing Managers at our client are responsible for serving as the representation of the customer in product development (inbound work) as well as leading go-to-market strategy (outbound work). In this product area, you will focus on driving competitive analysis, mitigating risks for experiments, and helping with GTMs across a wide portfolio.
The ideal candidate will have a multi-disciplinary background-including strategy, product marketing, project management, and analytical skills, and be passionate about working on products that connect people everyday. Excellent communication skills and comfort with ambiguity are a must.
Pay Rate: Up to $110/hr depending on experience
Responsibilities:
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy.
- Develop and execute go-to-market strategies including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners.
- Meet and present to stakeholders within the organization about current pipeline of projects.
- Work cross-functionally with the brand and integrated marketing teams on outbound marketing, advertising strategies for online and offline channels, and programs to drive awareness, adoption and long-term engagement.
- Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.
- Wear both strategic and tactical hats as this role will have responsibilities that can fall into both categories.
Minimum Qualifications:
- 10+ years of professional experience within large corporate settings or experience running high-level product marketing needs.
- Experience in product marketing or equivalent function (partnered with product management and/or engineering to represent market requirements)
- Experience partnering with cross-functional teams and multiple stakeholders with project management skills.
- Experience developing clear messaging and content for multiple audiences.
- Experience partnering with research teams to conduct and analyze qualitative and quantitative research.
- Experience conducting competitive analyses and market research to develop actionable insights.
Preferred Qualifications:
- Experience with building go to market strategy
- Experience with in depth market and competitive analysis
- Excellent at project management, timelines, and marketing execution
- Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally
- Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
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Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!