The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Senior Marketing Content Writer
808 Brannan St San Francisco, CA 94103 US
Posted: 02/19/2024
2024-02-19
2024-03-23
Employment Type:
Contract
Job Category: Content & Copywriting
Job Number: 612210
Country: United States
Is job remote?: Yes
Job Description
Senior Marketing Content Writer
Location: Remote
Pay: $65 per hour DOE
Benefits: Health, Vision, Dental, 401K Planet Interactive's well-known life-style technology client is seeking a Senior Marketing Content Writer with experience working on B2B content for the marketing/advertising audience for a contract assignment starting in February 2024!
In this role, you’ll be responsible for scoping page outlines and writing long-form copy. You’ll partner with a wide range of cross-functional teams to help build audience engagement, improve comprehension and inspire brand actions. Within our digital marketing team, you’ll also partner closely with our design, engineering and localization teams to make sure the site is inspiring, relevant and accurate all over the world.
Senior Marketing Content Writer Responsibilities:
Pay: $65 per hour DOE
Benefits: Health, Vision, Dental, 401K Planet Interactive's well-known life-style technology client is seeking a Senior Marketing Content Writer with experience working on B2B content for the marketing/advertising audience for a contract assignment starting in February 2024!
In this role, you’ll be responsible for scoping page outlines and writing long-form copy. You’ll partner with a wide range of cross-functional teams to help build audience engagement, improve comprehension and inspire brand actions. Within our digital marketing team, you’ll also partner closely with our design, engineering and localization teams to make sure the site is inspiring, relevant and accurate all over the world.
Senior Marketing Content Writer Responsibilities:
- Partner with cross-functional teams to scale their stories and impact company KPIs. You’ll take inputs like audience insights and product overviews, and turn all that info into clear, compelling content.
- Use channel brief and internal materials to create focused, strategic outlines for site pages, blog posts, etc.
- Write longform content like landing pages, blog posts and insights editorial. You’ll also write the metadata that powers search and organic sharing.
- Immerse yourself in audience research and site data to make sure we’re publishing content that will drive action.
- Learn the ins and outs of Pinterest’s brand voice and style, reeling readers in with conversational, human copy. Yes… even for B2B!
- Collaborate with site designers to ensure that copy and design go hand in hand.
- 8-10 years professional experience writing longform digital content like landing pages, campaign clickthrough pages, blog posts, thought leadership, etc.
- Specific experience working on B2B content for the marketing/advertising audience.
- Experience working on broad cross-functional teams, partnering closely with other functions to bring ideas and stories to life.
- Autonomous working style: We love to collaborate as a team, but also expect this writer to independently own specific content projects.
- A strategic thinker: You can take abstract ideas and lofty goals and distill them into content that hits company goals.
- Subject matter expertise: You feel comfortable developing recommendations based on writing expertise, company data and site best practices. You’re able to rep that POV to other stakeholders and explain why specific choices help improve content or work harder for company goals.
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