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Senior Events Manager

redwood, CA 94063

Posted: 05/20/2024 Employment Type: Contract Job Category: Marketing Job Number: 617519 Country: United States Is job remote?: No

Job Description


Location: Hybrid (Redwood City)
Duration: 6 Months 
Hourly Rate: Up to $69.45/hour (DOE) 

Planet Interactive is seeking a Senior Events Manager with 7+ years of professional experience of proven, hands-on event planning and logistics management for a Hybrid 6-month contract starting June 2024! 

Senior Event Manager Responsibilities:
  • Oversee & manage all external facing events and activations for the client. The EE&A function will NOT be responsible for internal events.
  • Set measurable KPIs for effective brand activations and product launch moments for the client.
  • Lead measurement and evaluation of experiential marketing activities and analyze results to determine program ROI and impact on building long term brand equity.
  •  Collaborate with cross functional business partners to deliver high quality, impactful brand experiences for diverse target audiences.
  • Provide event management and proactive consultation for internal and external business partners throughout program development and execution. 
  • Develop sales lead generation success tracking and ROI measurement for all B2B events.
  • Oversee all event planning estimates for project scope, schedule, and resource requirements, ensuring programs are properly budgeted, estimated, and scheduled.
  • Establish criteria for sourcing external vendors and activation partners.
  • Develop training standards that educate internal and external partners/brand ambassadors to act as representatives of the clients brand and mission at all events.
  • Build brand event standards and activation playbooks for international partners to ensure global brand synchronicity.
  • Scale activations in the North America market through the development of a client Ambassador program and Field Marketing function.
  • Manage large program and event specific budgets, providing detailed analysis for all events and ongoing programs.
  • Be a student of trends, competitors and culture, providing vision and direction on activation programming that will place the clients brand to the center of food, arts and culture.
  • Attend and speak at industry trade shows and be a spokesperson for the client.

Senior Event Manager Qualifications: 
  • Bachelor's degree in related field.
  • 7+ years' experience of proven, hands-on event planning and logistics management.
  •   Experience facilitating large scale, global brand events.
  •  Ability to work and thrive in a fast paced, dynamic environment, under tight deadlines.
  • A love for culture, learning new ways of doing things and being a brand ninja.
  • Ability to travel and work flexible hours as needed.
  • Experience in resourcing and managing freelance contractors and agencies.
  •   Strong analytical and organization skills.
  • Excellent verbal and written communication skills.
  • Self-­ starter with excellent prioritization skills.
  • Thrive in a results­ focused environment.
  •  Excellent relationship management and interpersonal skills, with the ability to work closely with high profile partners and large customers.
  • Deep experience in both B2B and B2C events and experiential marketing.
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