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Senior B2B Marketing Manager

Menlo Park, CA 94025

Posted: 09/05/2023 Employment Type: Contract Job Number: 579282 Country: United States Is job remote?: Yes

Job Description

Senior B2B Marketing Manager
Location: Remote - PST Hours
Pay: Up to $90 per hour DOE
Benefits: Health, Dental, Vision and more

Planet Technology is looking for a Small Business Hyperlocal Marketing Lead with responsibilities spanning GTM research & strategy to inform development of quarterly marketing plans driving lower funnel sales goals; delivery/execution of marketing plans (including creative development & asset creation in partnership with agency/in-house creative teams), defining metrics of success (with Data Science team) and program management.

Job Responsibilities:
  • Research & Strategy: Seeks/leverages data to inform strategic localized marketing plans for priority markets (includes collecting, analyzing and summarizing data, trends and product insights.) Marketing Plan Development: Leverages research/strategy to create quarterly marketing plans to support small business teams sales, product and marketing goals (tactics are customized to market needs and may include scaled campaigns, events, community/forums, and more.)
  • Activation & Execution: Partners with XFNS to deliver tactics/activations identified in quarterly plans.
  • Measurement & Optimization: Leverages results and learnings to develop impact reports including providing recommendations/refinements, leading research projects to gather local customer insights and biggest opportunity areas for marketing campaigns.
  • Program/Project Management: Ensures on-time delivery of marketing plans/tactics with end-to-end project and program management skills. Includes local/global agency management and brief development.
  • XFN Collaboration: Partners with cross functional teams (creative, growth marketing, data science, sales, product and regional marketing teams) to deliver on sales, product and marketing goals.

Skills:
  • Marketing generalist, experienced with B2B audiences and driving performance goals with key skills including research, media strategy, messaging, content, creative strategy, execution, campaign analysis
  • Self starter who can work in ambiguity, prioritize and manage their own time/projects from start to finish
  • Previous experience with the creative and content development process
  • Ability to multi-task and interpersonal skills accustomed to working with a wide range of marketing professionals, stakeholders across teams and building relationships with regional partners
  • Verbal & written communication skills, able to adapt messages based on stakeholder needs
  • Program & project management skills

Education/Experience:
  • 10+ years of experience with developing and executing large multi-channel marketing activations or programs
  • Global or international marketing experience
  • Program/project management experience
  • Bachelors Degree in marketing or communications

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!
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