The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
true
Senior B2B Marketing Manager
Remote Location Menlo Park, CA 94025 US
Posted: 09/05/2023
2023-09-05
2023-10-21
Employment Type:
Contract
Job Number: 579282
Country: United States
Is job remote?: Yes
Job Description
Senior B2B Marketing Manager
Location: Remote - PST Hours
Pay: Up to $90 per hour DOE
Benefits: Health, Dental, Vision and more
Planet Technology is looking for a Small Business Hyperlocal Marketing Lead with responsibilities spanning GTM research & strategy to inform development of quarterly marketing plans driving lower funnel sales goals; delivery/execution of marketing plans (including creative development & asset creation in partnership with agency/in-house creative teams), defining metrics of success (with Data Science team) and program management.
Job Responsibilities:
Skills:
Education/Experience:
Location: Remote - PST Hours
Pay: Up to $90 per hour DOE
Benefits: Health, Dental, Vision and more
Planet Technology is looking for a Small Business Hyperlocal Marketing Lead with responsibilities spanning GTM research & strategy to inform development of quarterly marketing plans driving lower funnel sales goals; delivery/execution of marketing plans (including creative development & asset creation in partnership with agency/in-house creative teams), defining metrics of success (with Data Science team) and program management.
Job Responsibilities:
- Research & Strategy: Seeks/leverages data to inform strategic localized marketing plans for priority markets (includes collecting, analyzing and summarizing data, trends and product insights.) Marketing Plan Development: Leverages research/strategy to create quarterly marketing plans to support small business teams sales, product and marketing goals (tactics are customized to market needs and may include scaled campaigns, events, community/forums, and more.)
- Activation & Execution: Partners with XFNS to deliver tactics/activations identified in quarterly plans.
- Measurement & Optimization: Leverages results and learnings to develop impact reports including providing recommendations/refinements, leading research projects to gather local customer insights and biggest opportunity areas for marketing campaigns.
- Program/Project Management: Ensures on-time delivery of marketing plans/tactics with end-to-end project and program management skills. Includes local/global agency management and brief development.
- XFN Collaboration: Partners with cross functional teams (creative, growth marketing, data science, sales, product and regional marketing teams) to deliver on sales, product and marketing goals.
Skills:
- Marketing generalist, experienced with B2B audiences and driving performance goals with key skills including research, media strategy, messaging, content, creative strategy, execution, campaign analysis
- Self starter who can work in ambiguity, prioritize and manage their own time/projects from start to finish
- Previous experience with the creative and content development process
- Ability to multi-task and interpersonal skills accustomed to working with a wide range of marketing professionals, stakeholders across teams and building relationships with regional partners
- Verbal & written communication skills, able to adapt messages based on stakeholder needs
- Program & project management skills
Education/Experience:
- 10+ years of experience with developing and executing large multi-channel marketing activations or programs
- Global or international marketing experience
- Program/project management experience
- Bachelors Degree in marketing or communications
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Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!