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SEM Manager

Culver City, CA 90232

Posted: 05/07/2024 Employment Type: Contract Job Category: Marketing Job Number: 615100 Country: United States Is job remote?: No

Job Description

SEM Program Manager
Location: Culver City, CA
Schedule: Onsite Tues/Wed/Thurs
Pay: Up to $65.64/hour DOE
Benefits: Health, Dental, Vision and more

Planet Interactive is looking for THREE SEM Program Manager's to join our well known Fortune 50 client on a 12 month contract. This role does require a hybrid work schedule with Tuesday, Wednesday, and Thursday onsite in their Culver City office.

The ideal hands-on SEM Program Manager's will help manage paid search marketing programs with a focus on on paid search and shopping programs across North America and Latin America. The SEM Program Manager's will join the team that is responsible for driving sales of iconic products that are available on our client's website and in stores.

SEM Program Manager Responsibilities:
  • Hands-on management of search engine marketing programs, from planning to tactical execution in bid management systems.
  • Set up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.
  • Build programs that not only drive consumers shopping, but builds awareness and value propositions.
  • Track cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance.
  • Stay ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
  • Evaluate paid search opportunities against financial goals and brand fit.
  • Test paid search campaigns as appropriate.
  • Recommend and execute on new tests and beta opportunities.
  • Provide analytical support with our Data Sciences team on campaign performance and complete recaps.
  • Find areas of opportunity to use data to tell stories and make changes.
  • Handle account re-organization as needed to improve segment keywords, match types, and audiences.
  • Manage projects and timelines in a fast-paced environment. 

SEM Program Manager Requirements:
  • Strong hands-on experience within different search engine marketing channels.
  • 5+ years experience in Paid Search performance marketing programs.
  • Bachelor's degree.
  • Experience managing and optimizing product feeds is highly preferred.
  • Google AdWords certification and experience with Bing Ads is preferred.
  • Marin (preferred), Adobe, DoubleClick or Kenshoo bid management system experience.
  • Knowledge and experience managing Google Shopping/Product Listing Ads preferred.
  • Spanish, Portuguese or French language skills not required, but would be advantageous.
  • Strong direct response marketing experience.
  • Highly skilled with Excel.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Culver City, CA

Ready to embark on a new career adventure? Explore job opportunities around Culver City, California, and unlock a world of growth and possibilities! Nestled in the heart of Los Angeles County, Culver City boasts a vibrant arts and entertainment scene, with attractions like the iconic Sony Pictures Studios and the renowned Museum of Jurassic Technology. Indulge in diverse cuisine, catch a show at Kirk Douglas Theatre, or take a stroll in the picturesque Culver City Park. Join the thriving tech and creative industry hub, and be part of this dynamic community. Start your journey today and discover why Culver City is where career dreams come to life!
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