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Product Analyst

Newton, MA 02458

Posted: 09/24/2023 Employment Type: Direct Hire/Perm Job Number: 573277 Country: United States Is job remote?: No

Job Description


A key member of the product organization, the Digital Product Analyst provides business insight and analysis to support initiatives for our web and mobile products. This individual will leverage our analytics and optimization platforms to discover opportunities, verify hypotheses, and drive decision making.

 

Goals and Deliverables
  • Enable product planning by providing the data and insights needed to determine the viability and value of product ideas.
  • As the team expert on product analytics and measurement platforms, build, manage, and improve the team’s insights capabilities to meet the growing demands of the business.
  • Contribute to the ongoing optimization of the products by finding product issues and uncovering opportunities through ad hoc analysis and detailed product monitoring.
  • Collaborate with team members and leadership to develop product strategies that address big challenges, balancing the global brands’ needs with individual hotels, resulting in the best user journey for each customer.

 

Role and Responsibilities
  • Partner with product managers to answer business questions that support road mapping and product planning efforts.
  • Vet product ideas by validating data assumptions and applying ROI analyses.
  • Assist with the buildout of the analytics capability across web and mobile products, including management of web analytics, product analytics, tagging infrastructure, and data collection.
  • Conduct ad-hoc analysis to uncover opportunities, pain points, and trends.
  • Assist with planning and execution of optimization initiatives.
  • Manage and prioritize incoming insights requests to meet deadlines and deliverable commitments.
  • Work with development teams to drive analytics and insights enhancements as needed.
  • Assist in the resolution of bugs and other technical issues that have material impact on users or the business.

 

Professional Qualifications
  • 3+ years in a digital/product analyst role delivering insights and value to product teams.
  • Deep experience with web and product analytics tools (GA4, Mixpanel, Fullstory, Heap, Amplitude).
  • Experience with client-side and server-side optimization platforms (Optimizely, AB Tasty, Split).
  • Comfort with generating insights from business intelligence tools (Tableau, BigQuery) leveraging multiple data sources.
  • Comfort with tagging technologies (GTM), third party marketing tags, and data layer variables
  • Experience operating in a growth environment with shifting priorities and resources.

 

Personal Characteristics
  • Highly analytical with a passion for data and insights.
  • Knowledge of web and mobile technologies with a high degree of data fluency.
  • Self-confidence and the ability to clearly articulate support for data-driven approaches.
  • Able to understand audience and adapt communication approach to convey insights effectively.
  • Values team chemistry, collaboration, transparency, and accountability.
  • A technical aptitude and innate desire to understand the technology that powers the products.
  • Low ego with a clear focus on contribution and team success.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Newton, MA

Looking for job opportunities in the vibrant area around Newton, Massachusetts? Explore our listings to find your next career move in this dynamic region! Known for its rich history, stunning parks like Cold Spring Park and Nahanton Park, as well as the nearby Charles River, Newton offers a perfect blend of urban conveniences and natural beauty. With renowned art galleries like New Art Center and engaging theater productions at Newton Theatre Company, this area boasts a diverse cultural scene. Don't miss out on the local delicacies at popular restaurants like Farmstead Table and Sycamore. Consider joining the workforce near iconic landmarks such as the Jackson Homestead and Museum and catch a game to support the Boston Bruins or the New England Patriots at Gillette Stadium. Discover the charm and growth opportunities Newton has to offer - your dream job could be just a click away!
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