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Marketing Performance Analyst

Santa Clara, CA 95054

Posted: 03/07/2024 Employment Type: Contract Job Category: Marketing Job Number: 612788 Country: United States Is job remote?: No

Job Description

Location: 100% Remote
Pay Rate: Up to $70.00/hour (DOE) 
Duration: 12 Months 

Planet Interactive's Fortune 500 Financial Services client has a HOT need for a Marketing Performance Analyst with 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue for a 12 month HYBRID contract starting in March 2024! 

Marketing Performance Analyst Responsibilities: 
  • Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement.
  • Measure effectiveness across client journeys.
  • Review, adjust, and optimize metrics based on feedback from marketing and business unit leadership all while measuring and mapping year-over-year pacing and progress against goals.
  • Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists.
  • Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
  • Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels.
Marketing Performance Analyst Required Education and Experience:
  • 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue.
  • 5+ years SQL.
  • 4+ years of experience with Google Analytics.
  • BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus. 

Marketing Performance Analyst Qualifications: 
  • Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization.
  • Ability to translate quantitative data into actionable recommendations.
  • Experience with data visualization tools such as Excel, Tableau, Power BI etc.
  • Ability to track, measure, and report on results of various marketing functions to determine ROI.
  • Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective.
  • Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
  • Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database.
  • Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC).
  • Be able to work in an Agile set up is preferable. 
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About Santa Clara, CA

Ready to take the next step in your career? Explore our job opportunities in the vibrant area around Santa Clara, California. Located in the heart of Silicon Valley, this region offers unparalleled growth opportunities in tech, innovation, and beyond. With attractions like Levi's Stadium, the Santa Clara Convention Center, and the nearby California's Great America theme park, there's always something exciting to do. Indulge in the diverse culinary scene, catch a show at the Triton Museum of Art or the historic Santa Clara Theatre, or cheer for the San Francisco 49ers at Levi's Stadium. Discover why Santa Clara is the perfect place to elevate your career and enjoy a rich blend of culture and charm!
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