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Marketing Performance Analyst

Santa Clara, CA 95054

Posted: 02/20/2024 Employment Type: Contract Job Category: Marketing Job Number: 612788 Country: United States Is job remote?: No

Job Description

Location: 100% Remote
Pay Rate: Up to $70.00/hour (DOE) 
Duration: 12 Months 

Planet Interactive's Fortune 500 Financial Services client has a HOT need for a Marketing Performance Analyst with 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue for a 12 month HYBRID contract starting in March 2024! 

Marketing Performance Analyst Responsibilities: 
  • Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement.
  • Measure effectiveness across client journeys.
  • Review, adjust, and optimize metrics based on feedback from marketing and business unit leadership all while measuring and mapping year-over-year pacing and progress against goals.
  • Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists.
  • Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
  • Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels.
Marketing Performance Analyst Required Education and Experience:
  • 6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue.
  • 5+ years SQL.
  • 4+ years of experience with Google Analytics.
  • BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus. 

Marketing Performance Analyst Qualifications: 
  • Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization.
  • Ability to translate quantitative data into actionable recommendations.
  • Experience with data visualization tools such as Excel, Tableau, Power BI etc.
  • Ability to track, measure, and report on results of various marketing functions to determine ROI.
  • Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective.
  • Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
  • Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database.
  • Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC).
  • Be able to work in an Agile set up is preferable. 
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