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The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Planet Interactive is seeking a Marketing Automation Manager to join one of clients that provides a data collaboration platform for some fo the world’s most innovative companies. The Marketing Automation Manager will be responsible for driving marketing initiatives by leveraging Marketo, managing data, maintaining integration with Salesforce (SFDC), overseeing contractors, and ensuring the smooth execution of campaigns.
Pay Rate: $50-$65/hr+ depending on experience
Location: Fully Remote (must be located within the US)
Hours: 25 hours per week
Marketing Automation Manager Responsibilities:
Campaign Execution: Lead the planning, execution, and optimization of marketing campaigns using Marketo. This includes creating workflows, designing emails, setting up landing pages, and ensuring timely delivery of campaigns to the target audience.
Data Enrichment and Management: Manage and optimize our marketing database by implementing data enrichment strategies. This involves data cleansing, segmentation, and ensuring data accuracy to improve campaign effectiveness and audience targeting.
Integration Health: Maintain the integration health between Marketo and Salesforce (SFDC). Ensure seamless data flow between the two platforms, troubleshoot integration issues, and implement necessary updates or changes to improve efficiency.
Contractor Management: Oversee contractors or external agencies involved in marketing automation activities. Coordinate tasks, provide guidance, and ensure deliverables align with marketing objectives and standards.
Lead Routing Management: Manage lead routing processes within Marketo and SFDC to ensure leads are appropriately routed to sales teams or relevant stakeholders. Implement changes as needed to optimize lead management workflows.
Issue Troubleshooting: Proactively identify and troubleshoot any issues or discrepancies that may arise within Marketo, SFDC, or related marketing automation tools. Work closely with internal teams or vendors to resolve issues in a timely manner.
Marketing Automation Manager Requirements:
Proven experience (5 years) in marketing automation management, with expertise in Marketo (Marketo Certified Expert).
In-depth understanding of data management principles and experience with CRM platforms, particularly Salesforce (SFDC).
Strong analytical skills and the ability to interpret data to drive marketing insights and decisions.
Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
Experience managing contractors or external agencies is preferred.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Marketing Automation Manager Mandatory Skills:
Marketo Certification | Marketo Certified Expert
Lean Data Experience
Salesforce Experience
Marketing Automation Manager Desired Skills:
Experience managing contractors or external agencies is preferred.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Ready to take your career to new heights? Explore job opportunities around the bustling city of San Francisco, California. Known for its vibrant tech scene, picturesque views of the Golden Gate Bridge, diverse culinary offerings like the famous clam chowder in sourdough bread bowls at Fisherman's Wharf, and the artistic vibe of the iconic street art at Clarion Alley. Work-life balance flourishes with easy access to outdoor adventures like hiking in Muir Woods, catching a Giants game at Oracle Park, or browsing through the exhibits at the San Francisco Museum of Modern Art. Join us in San Francisco and discover the endless possibilities this innovative and charming city has to offer.
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