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Digital Media Buyer

Menlo Park, CA 94025

Posted: 07/08/2024 Employment Type: Contract Job Category: Marketing Job Number: 618513 Country: United States Is job remote?: Yes

Job Description


Digital Media Buyer

Pay Rate: Up to $40/hour depending on location and experience
Location: 100% Remote
Duration: 9 Months

Our well-known Technology client is seeking a digital media expert to join the Communications Planning & Media Investment team within the Consumer Marketing organization and help build the Media Buying discipline. 
This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the brand and products. They will own media buying and stewardship of Consumer Marketing initiatives on their own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.

Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. 

Media Buyer Responsibilities:
  • Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
  • This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions
  • Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
  • Lead the setup and execution of successful marketing campaigns, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
  • Partners with agency to ensure successful execution of campaigns.
  • Identify testing opportunities and develop testing roadmaps for Marketing efforts
  • Leverage large and abstract datasets to identify scalable drivers of impact for the business
  • Identify and manage opportunities for ads product team to further develop our ad platform, tools, and guidelines based on business insights
  • Own resolution of technical challenges, by collaborating with internal product/engineering teams
  • Project manage complex work streams and initiatives across marketing objectives
  • Stay abreast of key media and advertising trends and innovations across platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts
  • Streamline processes and build scalable solutions to support a number of campaigns across Brand and Product consumer marketing
  • Continue to build the team's identity and establish working relationships with the Brand and Product Marketing team

Media Buyer Required Qualifications:
  • BA/BS degree
  • 5+ years experience in digital media, 2+ years experience in paid social
  • Experience with Facebook Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
  • Experience creating, implementing and measuring a comprehensive strategy leveraging internal advertising products
  • Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
  • Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
  • Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
  • Strong communication, organization and project management experience
  • Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)
Media Buyer Preferred Qualifications:
  • BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
  • Professional experience at a media agency or ad tech firm
  • Strong understanding of mobile creative best practices
  • Experience managing Restricted Content campaigns or campaigns that require the Social Issue, Electoral, or Political disclaimer within Facebook Ads manager that require disclaimers (eg. Housing, Financial Services, Medial Treatments, Gaming)

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!
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