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The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Digital Marketing Manager
Location: Cambridge, MA
Pay Rate: Up to $45/hr
Planet Interactive's Higher-Education client is in need of a Digital Marketing Manager with experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
Digital Marketing Manager Responsibilities:
• Work with the client's communicators, marketers or program managers to identify marketing goals, audiences and messaging.
• Research available markets and channels.
• Recommend or select the best ones for the initiative.
• Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with the client's managers, ad agencies contracted by the client, and third-party designers or other creatives.
• Produce digital marketing copy and content as needed.
• Ensure deliverables are consistent with the brand and quality standards of the client and or the school, as well as its global reputation for excellence.
•Projects may include related non digital marketing elements, such as print or radio.
• Oversee our email calendar, scheduling, list and data management.
• Manage A/B testing parameters to identify strongest performing variables and optimization opportunities.
• Collaborate with our marketing team to build lists, data extensions and improve email performance.
Digital Marketing Manager Qualifications:
• Minimum of 3-year experience building html emails using content builder such as Dreamweaver or other and scheduling them through Salesforce Marketing Cloud.
• Experience with task management software such as AirTable, Asana or other.
• Intermediate or better proficiency in typical Microsoft Office products.
• Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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