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Consumer Insights Research Analyst

Culver City, CA 90232

Posted: 03/08/2024 Employment Type: Contract Job Category: Data & Analytics Job Number: 614398 Country: United States Is job remote?: No

Job Description

Consumer Insights Research Analyst
Location: Culver City, CA
Schedule: Onsite Tues/Wed/Thurs
Pay: Up to $44.76/hour DOE
Benefits: Health, Dental, Vision and more

Planet Interactive is looking for a Consumer Insights Research Analyst to join our well known Fortune 50 client on a 6-month contract.

Our client is seeking a quantitative and qualitative researcher to support their consumer insights function. The researcher will report into the consumer insights lead, and generate insights that drive better decisions for stakeholders across the entire organization (marketing, product, channel…). This person will be able to conduct in-house primary research from the ground up using DYI platforms and tools, and has experience managing vendors for more in-depth research projects.

Consumer Insights Research Analyst Responsibilities:
  • Manage the brand & ad tracking survey: stay on top of campaign and product launches, track the assets, share survey updates with the vendor, handle ad-hoc data requests, etc.
  • Write and program quant surveys from scratch, analyze the Excel data, and produce reports with quick turnarounds.
  • Write discussion guides, and analyze qualitative insights.
  • Oversee admin (vendor onboarding, purchase orders, tracking research budget) and vendor management tasks.
  • Write RFPs and review proposals from agencies.
  • Synthesize youth and cultural trends, and write a weekly roundup.
  • Help create story-driven reports that are easy to digest and actionable.
  • Write queries for social listening, pull and interpret the data.
  • Support other teams as needed in tracking earned media moments.

Consumer Insights Research Analyst Qualifications
  • 4+ years of market research experience — ideally on both the agency and client side.
  • Experience writing and programing quantitative surveys from scratch, knowing how to ask the right questions in the right way.
  • Experience writing qual screeners and discussion guides is preferred.
  • Strong organizational and project management skills, attention to detail.
  • Naturally curious and passionate about uncovering consumers’ underlying motivations - digging deep into the data, leaving no stone unturned, and questioning insights.
  • Fast learner - ability to learn new methodologies, platforms, and tools, and work with Keynote, Pages, Numbers.
  • Resourceful, flexible, and able to think creatively and out-of-the-box.
  • Growth mindset, willingness to learn and grow, and ability to take feedback.
  • Superior verbal and written communication skills, building and maintaining excellent relationships with stakeholders/vendors.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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About Culver City, CA

Ready to embark on a new career adventure? Explore job opportunities around Culver City, California, and unlock a world of growth and possibilities! Nestled in the heart of Los Angeles County, Culver City boasts a vibrant arts and entertainment scene, with attractions like the iconic Sony Pictures Studios and the renowned Museum of Jurassic Technology. Indulge in diverse cuisine, catch a show at Kirk Douglas Theatre, or take a stroll in the picturesque Culver City Park. Join the thriving tech and creative industry hub, and be part of this dynamic community. Start your journey today and discover why Culver City is where career dreams come to life!
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