The Planet Group
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http://www.theplanetgroup.com
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Planet Interactive is seeking a Business Development and Marketing Manager to join one of our legal services clients.
Pay Rate: $120,000-$150,000 depending on experience
Business Development and Marketing Manager Responsibilities:
Business Development and Marketing Manager Qualifications:
Business Development and Marketing Manager
1501 K Street, N.W. Washington, DC 20005 US
Posted: 06/21/2024
2024-06-21
2024-07-27
Employment Type:
Direct Hire/Perm
Job Category: Marketing
Job Number: 610700
Country: United States
Is job remote?: No
Job Description
Planet Interactive is seeking a Business Development and Marketing Manager to join one of our legal services clients.
Pay Rate: $120,000-$150,000 depending on experience
Business Development and Marketing Manager Responsibilities:
- Practice and Client Development
- Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
- Attends and contributes to practice/industry group meetings and planning sessions.
- Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources.
- Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders.
- Manages, develops, and refines the groups’ business development “infrastructure” (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources.
- Helps group leaders prepare and manage the group’s BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts.
- Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
- Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
- Proposals and Pitches
- Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
- Spearheads briefing discussions to propose and/or understand the opportunity.
- Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs.
- Serves as advisor in preparing and rehearsing pitch teams.
- Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders.
- Marketing and Profile-raising Activities
- Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups.
- Works with Regional BD and Marketing team members to plan client programs and company sponsored events.
- Works with the Communications and PR team to identify thought leadership topics and company lawyers to engage in media commentary, article publication, podcasts, etc.
- Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms.
- Employee Management
- Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
- Delegates work efficiently and effectively to other team members.
- Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functions.
Business Development and Marketing Manager Qualifications:
- Required:
- A minimum of eight (8) years of professional marketing, business development, or other relevant experience.
- A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field.
- Excellent writing, proofreading, and critical thinking skills.
- Demonstrated proficiency in Microsoft Office and Outlook.
- Preferred:
- Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization.
- Experience and knowledge of the business/legal landscape in assigned practice areas/industries.
- Supervisory, managerial, and/or project management experience.
- Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus).
- Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation.
- Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications.
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