Careers at the Planet group

Senior Director of Demand Generation

Boston, MA 02108

Posted: 11/06/2025 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 640451 Is job remote?: No

Job Description

The Planet Group's cybersecurity client is seeking a startegic and execution-oriented Senior Director of Demand Generation to join their team on a permanent basis. The Senior Director of Demand Generation will drive programs that drive pipeline, accelerate revenue, and strengthen alignment with Sales. This role will own aggressive lead generation targets across a portfolio of digital, social, outbound, and event programs.

The ideal candidate combines strategic vision with hands-on ability and has a proven track record of leading multi-channel demand generation in a B2B environment with a senior executive target persona.
  Salary: $180,000-$200,000 depending on experience
Location: Hybrid in Boston, MA (2 days on-site)
Senior Director of Demand Generation Responsibilities: 
  • Demand Generation & Pipeline Ownership
    • Own the end-to-end demand generation strategy across digital, social, outbound, and events.
    • Drive pipeline growth by developing programs that attract, engage, and convert target buyers.
    • Design and optimize full-funnel programs from awareness through expansion to ensure seamless lead handoff and continuous engagement across the buyer journey.
  • Digital & Social Marketing
    • Lead paid and organic digital programs across search, display, paid social, and retargeting.
    • Build social engagement campaigns (LinkedIn and others) to increase reach and lead flow.
  • Outbound Campaigns
    • Create optimal sequences of scaled email outreach to cultivate and nurture prospects without overwhelming them.
    • Develop campaigns that support Account Executive personal outreach.
  • Analytics & Funnel Optimization
    • Use data, intent signals, and segmentation to prioritize and optimize account targeting.
    • Define and monitor KPIs across all channels (MQLs, SQLs, pipeline contribution, conversion rates).
    • Analyze funnel data, optimize campaigns, and deliver insights to key stakeholders (leadership team, PE operating partners, board of directors).
    • Ensure disciplined reporting on program performance and pipeline health.
  • Budget, Vendors & Team Leadership
    • Manage the demand generation budget across channels with accountability for ROI.
    • Evaluate and manage vendors, agencies, and technology partners to support growth.
    • Build, lead, and mentor a high-performing demand generation team.
    • Foster a culture of accountability, collaboration, and data-driven decision making.
  • Alignment & Collaboration
    • Partner with Sales to align lead definitions, pipeline targets, and conversion processes, and to ensure that demand programs align with GTM strategy.
    • Collaborate with Brand and Content Marketing teams to ensure demand programs reinforce brand positioning and thought leadership initiatives.
    • Collaborate with content teams to ensure campaigns resonate with key buyer personas.
    • Partner with Marketing Operations to optimize tech stack (CRM, MAP, intent data, attribution tools) for accurate tracking and reporting
  • Innovation & Market Awareness
    • Stay current on social, digital, and event best practices.
    • Experiment with emerging tactics (e.g., account-based marketing, conversational marketing, AI-driven targeting) to drive performance.
    • Recommend new tools to modernize martech stack.
Senior Director of Demand Generation Qualifications:
  • Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
  • 8+ years of B2B demand generation, digital marketing, or growth marketing experience, with 3+ years in a leadership role.
  • Proven success driving pipeline and revenue through multi-channel demand generation.
  • Strong expertise in ABM, paid media, digital, and intent-based marketing.
  • Proficiency with marketing automation (e.g., HubSpot) and CRM (e.g., Salesforce).
  • Strong analytical skills and a track record of tracking performance and optimizing to KPIs.
  • Excellent leadership, communication, and cross-functional collaboration skills.
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