The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Posted: 11/05/20252025-11-052025-12-07Employment Type:ContractJob Category:MarketingJob Number: 641127Is job remote?: No
Job Description
Paid Search Specialist
Location: Hybrid in Culver City, CA Schedule: 40 hours Duration: 12 Months; potential to extend Pay: ~57/hr, DOE
The Planet Group is looking for a Paid Search Specialist to join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Culver City, CA.
Paid Search Specialist Qualifications:
BS/BA degree required
4+ years of experience in a paid search marketing role, either agency or client-side
Experience defining and measuring short- and long-term marketing success across paid search
Strong passion for data storytelling
Familiarity with paid search self-service platforms (i.e. Google Ads, SA360, Marin, Skai/ Kenshoo, Microsoft Ad Center)
Solid understanding of the principles of PPC campaigns, digital marketing, and web analytics (familiarity with SEO and other digital media channels like programmatic and paid social)
Expert level understanding of marketing attribution & alternative measurement methodologies
Ability to build strategic bespoke plans to reach target audiences and deliver media objectives
Strong data analyzation, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
Proven expertise and a dedication to continued education of the comprehensive landscape of paid search platforms and ad types
Proven ability to build close relationships within and across teams
A passion and curiosity for digital media
Excellent social, oral and written communication skills
Google Ads Certification a plus
Paid Search Specialist Description:
Plan, build, and manage paid search PPC (pay-per-click) campaigns in self service SEM platforms (Google, Bing, and other search engines)
Along with campaign planning and setup in platform, continually find ways to improve performance efficiency through ongoing optimization
Focus on in-depth analysis, leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channel
Work hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaigns
Manage day-to-day of search engine marketing (SEM) campaigns for multiple subscription-based lines of businesses, including development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative/copy needs, and delivering performance reporting
Work hand-in-hand with counterpart channel specialists, marketing strategists, internal creative teams, measurement, analytics and marketing stakeholder teams to deliver end-to-end execution and performance management of
paid search campaigns
Actively manage and optimize paid search marketing campaigns, with primary responsibility for several lines of business
Generate keyword builds and analyze search query reports for new opportunities
Craft performance-optimized ad copy, analyzing landing page experiences and conversion funnels, making enhancements where possible
Work with the data and operations team and manage trafficking and tagging of campaigns to best track performance
Review campaign structure and performance both within search management platforms (i.e. Google Ads, SA360, Microsoft Ad Center, Marin, Skai/Kenshoo) and via internal reporting dashboards
Manage campaign budget trackers, focusing on staying on budget and appropriately forecasting quarterly costs and reconciling any discrepancies
Demonstrate clear and thorough understanding of search marketing, while delivering strategic campaigns to successfully hit directed KPIs
Validating campaign performance through strategic testing will be vital to creating successful storytelling of the value of paid search PPC buying practices, so working closely with campaign strategy and analytics leads will be imperative
Prepare and present campaign performance reports to internal stakeholders
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Ready to embark on a new career adventure? Explore job opportunities around Culver City, California, and unlock a world of growth and possibilities! Nestled in the heart of Los Angeles County, Culver City boasts a vibrant arts and entertainment scene, with attractions like the iconic Sony Pictures Studios and the renowned Museum of Jurassic Technology. Indulge in diverse cuisine, catch a show at Kirk Douglas Theatre, or take a stroll in the picturesque Culver City Park. Join the thriving tech and creative industry hub, and be part of this dynamic community. Start your journey today and discover why Culver City is where career dreams come to life!
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