The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Posted: 10/21/20252025-10-212025-12-07Employment Type:ContractJob Category:MarketingJob Number: 640248Is job remote?: No
Job Description
The Planet Group is seeking a Media Planner to join one of our well-known global pharmaceutical clients.
This Media Planner is responsible for researching and developing campaign strategy, researching media and audience information, identifying target audiences, selecting optimal media channels, and guiding plan execution in alignment with client objectives and budgets. This role is a central integrator for research tools, vendor management, RFP processes, and media channel strategy, and supports managing the Associate Media Planner.
Location: Irvine, CA, can be near Chicago or NJ office.
Pay: $40-$42/hr depending on experience
Media Planner Responsibilities:
Own the research and development of media plans, including audience insights, media mix strategy, and channel selection (digital, print, programmatic, social, etc.).
Lead the RFP process—identifying, sourcing, and managing relationships with vendors and partners, reviewing proposals, and negotiating media rates in collaboration with senior team members
Act as the primary owner of vendor relationships throughout the campaign lifecycle.
Brief internal account teams and collaborate closely with the Associate Media Planner.
Develop and present strategic media recommendations to clients.
Leverage market research, competitive analysis, and performance data to optimize plans.
Collaborate with the social media team to integrate social strategies with broader media plans.
In partnership with the analytics manager, interpret data and provide strategic insights, particularly in digital and social media metrics.
Support campaign monitoring, troubleshooting, and performance optimization.
Manage, mentor and provide guidance to the Associate Media Planner.
Media Planner Qualifications:
Bachelor’s degree in marketing, Advertising, Communications, or a related field.
4-6 years of experience in media planning or buying.
In-depth knowledge of programmatic, digital, and social media channels.
Management experience.
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships.
Some experience with social media management tools and programmatic advertising platforms.
Familiarity with Campaign Manager 360.
Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
Knowledge of pharmaceutical advertising regulations and industry standards.
Familiarity with industry research vendors and tools such as M3/Kantar, Telmar, Media Radar, etc
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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