The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Marketing Insights Analyst Location: Remote Duration: 12 Months Pay Rate: up to $93/hr
The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.
Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.
Marketing Insights Analyst Responsibilities:
Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
Liaises between Marketing and Sales in the development of business tactics and strategies
Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
Works with internal customers to assure that responsible analytical results are communicated and used effectively.
Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
Establishes work habits to support the therapeutic business function's evolving process and execution needs.
Marketing Insights Analyst Qualifications:
7+ years of analytic experience
Experience analyzing large, deidentified patient claims data sets strongly preferred
Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Hearth Failure) strongly preferred
Experience working within a large pharmaceutical manufacturer strongly preferred
Proficiency in the development, documentation and communication of analytical plans.
Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results and implemented.
Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
Proficiency in R/Python and / or SAS and other data extraction and analytical tools such as SQL, etc., Experience with Excel and Power Point.
Strong interpersonal abilities.
Ability to manage multiple projects at the same time.
Must be willing to work regular business hours aligned to the EST time zone
Education:
Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
OR
Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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