The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Sr. Brand Manager
Posted: 10/02/2023
2023-10-02
2023-11-02
Employment Type:
Direct Hire/Perm
Job Number: 577938
Country: United States
Is job remote?: Yes
Job Description
Job Title: Sr. Brand Manager
Location: U.S. Remote (EST Preferred but not limited to)
Salary Up to 135,000 annually
Seeking a Sr Brand Manager with experience in developing and integrating consumer and commercial marketing programs, helping to thoughtfully translate brand strategy across all channels (both DTC and Retail), in unique and creative ways. This role leads both upstream and downstream brand marketing planning. They serve as the voice of the customer in building brand plans, marketing calendars, and campaigns, in addition to building the strategy for how we activate across our key commercial channels. They work closely with our Retail partners (both internal and external), ensuring we tell innovative and thoughtful narratives as a brand, influencing our partners to prioritize key marketing initiatives that help us hit our growth targets and KPIs. Their pulse on the category and consumer + shopper trends will help us build exciting demand-driving programs that help bring brand to more households.
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What You Will Accomplish
Location: U.S. Remote (EST Preferred but not limited to)
Salary Up to 135,000 annually
Seeking a Sr Brand Manager with experience in developing and integrating consumer and commercial marketing programs, helping to thoughtfully translate brand strategy across all channels (both DTC and Retail), in unique and creative ways. This role leads both upstream and downstream brand marketing planning. They serve as the voice of the customer in building brand plans, marketing calendars, and campaigns, in addition to building the strategy for how we activate across our key commercial channels. They work closely with our Retail partners (both internal and external), ensuring we tell innovative and thoughtful narratives as a brand, influencing our partners to prioritize key marketing initiatives that help us hit our growth targets and KPIs. Their pulse on the category and consumer + shopper trends will help us build exciting demand-driving programs that help bring brand to more households.
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What You Will Accomplish
- Partner to help develop and drive the long-term (3 year) strategic vision for client’s over-the-counter medicine business, setting financial goals and KPIs that ladder up to Client’s broader long-term financial guidance and strategic goals
- Lead annual brand planning process for client’s OTC business, defining annual goals, growth targets, and key strategies at both the portfolio and category level
- Quarterback major initiatives in the annual brand plan across the commercial organization, leading planning of all short-term and long-term brand marketing initiatives the aim to enhance the overall customer experience, drive increased loyalty and engagement, and help to achieve our annual growth targets
- Develop a brand marketing toolkit for OTC that acts as playbook and guidance for annual channel planning, partnering with Retail and DTC partners to develop a bespoke marketing activation calendar for each channel
- Partner with client’s Sales & Business Development team to translate brand plans, toolkits, and priorities into compelling external narratives, meeting routinely with our internal and external partners to ensure we made the right trade-offs for the brand to support the business at retail; able to think big, test and optimize rapidly, and provide a perspective on marketing activations that truly move the needle at retail
- Collaborate with internal maker teams (creative, comms, etc) as well as external agencies to motivate and inspire compelling campaigns against insights-based briefs that speak directly to our target consumers and help deliver against our brand goals
- Deeply understand and help manage the P&L for OTC (across both OTC and Retail), the shifts needed to meet top down growth ambitions, and help identify white spaces to drive new growth
- Develops a perspective on where the customer is going within OTC, future consumer purchase behaviors, trends, and white spaces, translating them into recommendations and ideas for category innovations
- 7+ years of experience across brand management and/or retail marketing required, with substantive experience partnering with marketing leadership teams at national retailers
- Experience working in a DTC-native environment with a deep understanding of retail, direct response/growth marketing best practices, and how to build best in class customer journeys in an omni-channel environment
- Insatiable curiosity on consumer, category and shopper trends and how brands can show up uniquely at retail and dot.com, in ways that resonates with the target consumer and moves the needle against KPIs
- Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
- Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
- Serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders
- Experience working in a role focused on adapting brand narrative and stories for the retail landscape, setting the strategy for what needs to be communicated to our external stakeholders
- Strong communicator: can push thinking and steer strategy internally; can share brand vision and advocate for the customer externally
- Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
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