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The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Paid Media Specialist Location: Role will be 100% Remote and will work EST time zone. Pay: Up to $36 per hour DOE Benefits: Health, Dental, Vision and more
Planet Technology is looking for a Paid Media Specialist to join our well known technology client on a 12 month contract. This role be responsible for supporting the North America media team in its strategy and execution across paid media, inclusive of Programmatic Digital, Paid Social, Paid Search, Streaming TV, Linear TV, and organic search needs. There will be a clear focus on driving eCommerce growth for their website, along with continued success across retail partners. You will have experience in activation, optimization, and reporting of digital media focused on customer acquisition.
Responsibilities:
Scaling the direct-to-consumer business and driving sales to iRobot’s retail partners through programmatic performance advertising, paid social media, paid search, and organic search.
Lead full-funnel advertising activities, including audience targeting and KPIs, identify and prioritize A/B tests to optimize overall efficiency and revenue of campaigns
Work closely with North America media agency to develop and execute media strategies and to capitalize on latest channel technology
Continuously monitor performance and identify and analyze patterns to generate insights for optimization; Leverage MMM and MTA data in decision-making
Work closely with cross-functional teams to ensure campaigns are aligned and measured consistently
Experience Required:
Bachelor's degree in Business, Advertising, Data Science or other related fields
2-4 years of hands-on experience for programming media, paid social, and/or paid search advertising
Detailed understanding of paid digital media based on hands-on experience managing campaigns through DSPs, social platforms, and/or SA360.
Proven track record of driving projects and creating impact through problem-solving.
Excellent understanding of display and programmatic technology, social platform structures, and search landscape.
Proactive, motivated attitude to seek new opportunities and push boundaries of iRobot’s historical activations.
Proven ability to analyze results and make recommendations for further testing or scaling.
Strong time management skills and attention to detail.
Highly organized with superior verbal and written communication skills.
Ability to work in a fast-paced matrixed environment working with multiple team members.
Ability to manage multiple concurrent projects.
Media agency experience strongly preferred
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Explore exciting job opportunities in and around Bedford, Massachusetts! Located in Middlesex County, just a short drive from Boston, this charming town offers a perfect blend of suburban tranquility and urban convenience. With close proximity to historic sites like the Bedford Flag and the Minute Man National Historical Park, as well as a thriving arts scene showcased at the Higgins Art Gallery, job seekers can enjoy a rich cultural experience while advancing their careers. Indulge in delicious New England cuisine, catch a show at the nearby Merrimack Repertory Theatre, or cheer on the beloved Boston Red Sox at Fenway Park. Embrace the picturesque beauty of nature at nearby Bedford Center Park or take a stroll by the Concord River. Don't miss the chance to grow both personally and professionally in this vibrant and dynamic region!
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