The Planet Group
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http://www.theplanetgroup.com
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Location: REMOTE (EST and Hartford, CT preferred)
Duration: 6 months
Pay Rate: Up to $63.00/hour (DOE)
Planet Interactive's Global Fortune 500 Financial Services client is seeking a Social Media Strategist with 6-8 years experience developing a social media strategy for a brand, ideally in the asset management or insurance industry for a REMOTE 6 month assignment starting in April 2025.
The Social Media Strategist will have experience growing social media communities, while developing and executing best-in-class social content programs. Must understand social media algorithms and best practices for brands to optimize their social media strategy to reach their existing communities.
Social Media Strategist Responsibilities:
#LI-MH1
Social Media Strategist
20 Guest Street Brighton, MA 02135 US
Posted: 04/10/2025
2025-04-10
2025-05-21
Employment Type:
Contract
Job Category: Marketing
Job Number: 631666
Is job remote?: Yes
Job Description
Location: REMOTE (EST and Hartford, CT preferred)
Duration: 6 months
Pay Rate: Up to $63.00/hour (DOE)
Planet Interactive's Global Fortune 500 Financial Services client is seeking a Social Media Strategist with 6-8 years experience developing a social media strategy for a brand, ideally in the asset management or insurance industry for a REMOTE 6 month assignment starting in April 2025.
The Social Media Strategist will have experience growing social media communities, while developing and executing best-in-class social content programs. Must understand social media algorithms and best practices for brands to optimize their social media strategy to reach their existing communities.
Social Media Strategist Responsibilities:
- Set the strategic direction for social media content and drive alignment with its overall business strategy.
- Assess existing social media strategy and provide recommendations for optimizations.
- Establish KPIs across all social media programs and assess performance.
- Work within the Marketing organization, including Brand, Content Strategy, Creative, Digital, and Client Marketing to understand broader team objectives and develop engaging campaigns to help achieve their goals.
- Partner with Global Communications team to amplify key news and press appearances.
- Manage content development process from ideation, production, reviews and approvals, to publishing.
- Develop a living Social Operations Playbook that outlines process for publishing, social creative specifications, engagement guidelines, etc. to standardize our social media operations across all channels.
- Proven success in growing and engaging social media audiences.
- Experience working with social media publishing and listening tools (Sprinklr, etc.).
- Ability to develop, execute, and measure success of a cross-channel social media strategy.
- Strong personal initiative and desire to succeed in an entrepreneurial environment
- Ability to learn quickly with strong attention to detail.
- Excellent communication and presentation skills.
#LI-MH1
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