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The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Location: REMOTE (EST and Hartford, CT preferred) Duration: 6 months Pay Rate: Up to $63.00/hour (DOE)
Planet Interactive's Global Fortune 500 Financial Services client is seeking a Social Media Strategist with6-8 years experience developing a social media strategy for a brand, ideally in the asset management or insurance industry for a REMOTE 6 month assignment starting in April 2025.
The Social Media Strategist will have experience growing social media communities, while developing and executing best-in-class social content programs. Must understand social media algorithms and best practices for brands to optimize their social media strategy to reach their existing communities.
Social Media Strategist Responsibilities:
Set the strategic direction for social media content and drive alignment with its overall business strategy.
Assess existing social media strategy and provide recommendations for optimizations.
Establish KPIs across all social media programs and assess performance.
Work within the Marketing organization, including Brand, Content Strategy, Creative, Digital, and Client Marketing to understand broader team objectives and develop engaging campaigns to help achieve their goals.
Partner with Global Communications team to amplify key news and press appearances.
Manage content development process from ideation, production, reviews and approvals, to publishing.
Develop a living Social Operations Playbook that outlines process for publishing, social creative specifications, engagement guidelines, etc. to standardize our social media operations across all channels.
Social Media Strategist Qualifications:
Proven success in growing and engaging social media audiences.
Experience working with social media publishing and listening tools (Sprinklr, etc.).
Ability to develop, execute, and measure success of a cross-channel social media strategy.
Strong personal initiative and desire to succeed in an entrepreneurial environment
Ability to learn quickly with strong attention to detail.
Excellent communication and presentation skills.
Education: 4 year college degree in Marketing, Communications, Business, or a related field.
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The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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