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Senior Marketing and Business Development Manager (Legal)

New York, NY 10019

Posted: 04/23/2025 Employment Type: Contract Job Category: Marketing Job Number: 631898 Is job remote?: No

Job Description

Planet Interactive is seeking an on-site Senior Marketing and Business Development Manager to join one of our legal services clients. 

Pay:
 $70-$75/hr+ depending on experience 
Location: On-site 5 days a week in New York, New York 
Duration: Up to 6 Months with potential for extension or conversion (based on performance and business needs, no guarantees)

The Senior Marketing and Business Development Manager is a recognized leader within the Marketing Department and serves as a primary liaison to high-revenue practice and/or industry groups that are critical to the Firm’s success. Working directly with practice/industry leaders, the Senior Manager develops, leads, and executes clear strategies and business plans that support the overall business goals of the group(s).

Senior Marketing and Business Development Manager Responsibilities: 
  • Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
  • Ensures a coordinated, sustained level, and appropriate mix of marketing and business development activity in support of the group’s business objectives.
  • Leads, attends, and contributes to practice/industry group meetings and planning sessions. 
  • Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
  • Manages, develops, and refines processes and procedures relating to the practice(s) business development “infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.); ensures processes are efficient and the best possible use is made of available technology and other resources. 
  • Leverages market knowledge to drive strategy within service areas and identify ways to distinguish service offerings.
  • Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
  • Advises on the business development and marketing budget for the practice, providing guidance and recommendations to the leaders of the group, including evaluating the return on investment of initiatives.
  • Leads the development of profile-raising activities for the practice, including the submission of rankings, surveys, league tables, and other recognitions, as well as sponsorships and programs.
  • Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
  • Delegates work efficiently and effectively to other team members.
  • Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or function.
Senior Marketing and Business Development Manager Qualifications
  • A Bachelor's degree from an accredited university.
  • A background in the legal industry. 
  • A minimum of ten (10) years of professional marketing, business development, or other relevant experience.
  • A minimum of four (4) years of direct personnel management experience.
  • Deep market knowledge and understanding of the business and legal landscape in assigned practice areas/industries.
  • Excellent writing, proofreading, and critical thinking skills.
  • Strong communication skills and demonstrated ability to present to management and peers.
  • Experience working with sensitive or confidential information.
  • Demonstrated proficiency in Microsoft Office and Outlook.
Preferred
  • Capital markets or transactional experience. 
  • Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization.
  • Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus).
  • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation.
  • Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications.
Other Skills and Abilities:
  • Strong organizational and prioritization skills for self and team.
  • Strong attention to detail.
  • Good judgment.
  • Strong interpersonal communication skills.
  • Strong analytical and problem-solving skills.
  • Able to work harmoniously and effectively with others.
  • Able to preserve confidentiality and exercise discretion.
  • Able to work under pressure.
  • Able to manage multiple projects with competing deadlines and priorities.
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