The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Location: Boston, MA 02108 + Onsite 2x week
Salary: $160,000 Annually with a 10% bonus opportunity
Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Paid Media with 5+ years of experience in B2B paid-media campaign development and management located in Boston starting in September 2024
In this role, the Senior Manager, Paid Media must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.
Senior Manager, Paid Media Responsibilities
Senior Manager, Paid Media
15 Court Square Boston, MA 02108 US
Posted: 10/02/2024
2024-10-02
2024-11-02
Employment Type:
Direct Hire/Perm
Job Category: Marketing
Job Number: 615675
Country: United States
Is job remote?: No
Job Description
Location: Boston, MA 02108 + Onsite 2x week
Salary: $160,000 Annually with a 10% bonus opportunity
Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Paid Media with 5+ years of experience in B2B paid-media campaign development and management located in Boston starting in September 2024
In this role, the Senior Manager, Paid Media must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.
Senior Manager, Paid Media Responsibilities
- Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
- Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
- Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
- Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
- Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
- Bachelor's degree in marketing, business administration, or a related field.
- Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
- Strong understanding of marketing automation platforms (Pardot, Marketo or similar)
- Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
- Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
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