The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Location: REMOTE Duration: 5 Months (possibke extension into 2026) Pay Rate: Up to $62.00/hour (DOE)
The Planet Group's rapidly growing FinTech client is seeking a Product Marketing Specialist with a B2B or Instructional Marketing backgroundto develop and execute marketing plans that amplify ecosystems including wallets, developer platforms, exchanges, and partner integrations for a REMOTE, 5 month contract assignment starting in July 2025!
HUGE plus if you have experience in stablecoins or crypto!
Product Marketing Specialist Responsibilities:
Collaborate with BD and Partnerships teams to create joint messaging, launch plans, case studies, and go-to-market campaigns.
Create and manage marketing content and campaigns tailored to enterprise and institutional audiences (e.g., educational collateral, rewards programs, webinars).
Partner with the retail PMM to ensure cohesive messaging and support joint initiatives when ecosystem and retail priorities intersect.
Define success metrics, analyze campaign performance, and optimize based on results.
Product Marketing Specialist Qualifications:
Ability to craft and execute go-to-market plans tailored to both ecosystem and institutional audiences.
Strong writing skills to produce messaging, collateral, case studies, and thought leadership content.
Experience planning, executing, and optimizing integrated marketing campaigns.
Ability to plan activations, represent the brand at industry events, and align event strategy with broader marketing goals.
Familiarity with blockchain, stablecoins (like USDC), wallets, developer tools, and crypto exchanges. Web3/Fintech Awareness – Insight into how decentralized and traditional financial systems intersect.
Understanding of FinServ customer needs and enterprise B2B marketing.
Proven ability to work with BD, Partnerships, Sales, Product, and Comms teams.
Experience in co-marketing and joint GTM initiatives with partners.
Ability to define KPIs, analyze campaign performance, and make data-backed decisions.
Long-term thinking around ecosystem growth and partner enablement.
Education: Bachelors Degree Required / MBA (Preferred)
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The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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