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Press Measurement Lead

San Francisco, CA 94103

Posted: 04/18/2025 Employment Type: Contract Job Category: Data & Analytics Job Number: 631524 Is job remote?: Yes

Job Description

Press Measurement Lead

Location: Fully remote (West Coast based/Working Pacific Time only)
Duration: 12 months
Pay: up to $106/hr, DOE
 
Planet Interactive's well-known hospitality client is looking for a Press Measurement Lead. The role will be 40 hours a week and is fully remote. 

The Company's Communications team is on a mission to make the Brand the most positively talked-about company in the world! The team dedicated to keeping the Brand top-of-mind for consumers, maintaining a stellar brand reputation, and cultivating a resonant share of voice. Some tactics include: building strong, long-lasting relationships with media, influencers, and celebrities to foster favorable awareness for the Company, products, and community. The team strives to create a wave of positive press coverage and amplify messages across social channels while effectively managing and mitigating negative narratives.

The Press Measurement Lead will play a pivotal role in shaping how the team measures the impact of the Communications team's efforts on a global scale, and in feeding insights into strategic planning. If you’re passionate about analytics, have a keen understanding of communications metrics, and are eager to collaborate with cross-functional teams to generate clear, actionable insights, this is the perfect opportunity for you.

Press Measurement Lead Responsibilities: 
  • Define and execute a comprehensive global measurement strategy that elevates communications efforts by identifying key insights that will feed the leadership team’s planning strategy.
  • Monitor team OKRs and key strategy metrics at both global and country levels, ensuring consistency and accuracy across campaigns and geographies.
  • Enhance measurement capabilities to clearly demonstrate how communications efforts drive business outcomes.
  • Manage relationships with measurement vendors to maximize the benefits of their platforms and ensure seamless adoption among the team.
  • Develop processes to streamline measurement tasks for comms managers, conduct regular training sessions, and provide ongoing support through consultations.
  • Produce in-depth recurring reports (quarterly and annual), monitor proactive message pull-through, and write insights for our consumer, editorial, corporate, and trust and safety communications teams.
  • Present findings and recommendations to key stakeholders.
  • Improve measurement capabilities by managing the integration of Onclusive API data to help create bespoke data tables and design insightful dashboards in collaboration with technical partners.

Press Measurement Lead Qualifications: 
  • Minimum of 8-10 years in communications with a strong focus on media monitoring or press measurement.
  • Ability to work independently while managing multiple projects under tight deadlines.
  • Share insights and strategic viewpoints effectively with leadership.
  • Detail-oriented, capable of drawing conclusions from complex datasets, and producing easily digestible insights for diverse audiences.
  • Proficient in platforms like Brandwatch, Onclusive, Cision, or Newswhip for media monitoring and impact measurement.
  • Strong skills in writing complex Boolean searches.
  • Experience in designing systems that enhance team coordination and efficiency.
  • Strong skills in presentation-building, storytelling, and data visualization.
  • Proficiency in SQL/Python or the ability to integrate data from multiple sources reliably is a big plus.
#LI-TS1

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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