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The Planet Grouphttps://cdn.haleymarketing.com/templates/63515/logos/theplanetgroup-200x200.pnghttp://www.theplanetgroup.comhttp://www.theplanetgroup.comtrue
Planet Interactive is seeking an Paid SocialCoordinator with 2+ years of performance marketing experience to join our well known fortune 500 financial services client. This role will help be a specialist to help drive upmarket growth through our client's global paid lead generation program.
Paid Social Coordinator Responsibilities:
Help achieve team KPIs (leads, MQLs, SALs) by executing and optimizing paid social lead gen campaigns across Meta, LinkedIn, Pinterest, and Reddit.
Own daily campaign monitoring, pacing, optimization, tracking, and reporting.
Measure campaign performance and generate data-driven insights to improve future performance.
Identify opportunities for testing and help develop quarterly testing roadmaps and tactical plans to ensure internal KPIs are met.
Maintain regular communication with stakeholders on project deliverables and performance. Work cross-functionally with Lead Generation, Sales, Creative, and International teams to maximize impact of campaigns.
Paid Social Coordinator Qualifications:
A minimum of 2 years of related marketing experience, ideally within a B2B SaaS environment managing paid social campaigns (Meta, LinkedIn) with a (USD)XM budget
Experience executing lead generation strategies and identifying opportunities to improve efficiency to meet/exceed KPI targets. Bonus if you have ABM experience.
Experience working cross-functionally and ability to communicate effectively with stakeholders. Strong oral and written communication skills.
Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
Attention to detail and ability to effectively multi-task in a deadline driven atmosphere
A passion for marketing, staying up to date on industry and platform news
Education:
A BA/BS degree or equivalent practical experience
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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