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Paid Social Coordinator

San Francisco, CA 94103

Posted: 11/05/2024 Employment Type: Contract Job Category: Marketing Job Number: 625164 Is job remote?: Yes

Job Description

Location: Remote
Pay: $37.25/hour DOE

Planet Interactive is seeking an Paid Social Coordinator with 2+ years of performance marketing experience to join our well known fortune 500 financial services client. This role will help be a specialist to help drive upmarket growth through our client's global paid lead generation program.

Paid Social Coordinator Responsibilities: 
  • Help achieve team KPIs (leads, MQLs, SALs) by executing and optimizing paid social lead gen campaigns across Meta, LinkedIn, Pinterest, and Reddit. 
  • Own daily campaign monitoring, pacing, optimization, tracking, and reporting. 
  • Measure campaign performance and generate data-driven insights to improve future performance.
  • Identify opportunities for testing and help develop quarterly testing roadmaps and tactical plans to ensure internal KPIs are met.
  • Maintain regular communication with stakeholders on project deliverables and performance. Work cross-functionally with Lead Generation, Sales, Creative, and International teams to maximize impact of campaigns. 
Paid Social Coordinator Qualifications: 
  • A minimum of 2 years of related marketing experience, ideally within a B2B SaaS environment managing paid social campaigns (Meta, LinkedIn) with a (USD)XM budget
  • Experience executing lead generation strategies and identifying opportunities to improve efficiency to meet/exceed KPI targets. Bonus if you have ABM experience. 
  • Experience working cross-functionally and ability to communicate effectively with stakeholders. Strong oral and written communication skills.
  • Strong knowledge of Excel/Google Sheets for data analysis and campaign reporting
  • Attention to detail and ability to effectively multi-task in a deadline driven atmosphere
  • A passion for marketing, staying up to date on industry and platform news
Education:
  • A BA/BS degree or equivalent practical experience
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