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PR Specialist

New York, NY 10019

Posted: 09/12/2024 Employment Type: Contract Job Category: Marketing Job Number: 622361 Country: United States Is job remote?: Yes

Job Description

Planet Interactive is seeking a PR Specialist to join one of our global technology clients. 

The ideal candidate is a self-starter who thrives with ambiguity. Excellent writing and communications skills are a must and an understanding of PR principles like media relations, coverage monitoring, drafting briefing books, writing press releases, and creating media lists should be second nature. The ideal candidate should also have their pulse on the latest social media trends and pop culture moments transforming entertainment and technology.

 Responsibilities
  • Brainstorm pitch ideas, thought leadership stories, PR stunts, and other proactive story opportunities.
  • Pitch company announcements and proactive story ideas to reporters.
  • Manage master media list and support team with pulling media lists for launches/announcements, campaigns, events, and tradeshows.
  • Staff press demos, premieres, screenings and media briefings as needed.
  • Respond to media inquires.
  • Draft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.
  • Draft briefing books for spokesperson interviews.
  • Own press coverage monitoring across all business categories
  • Compile, analyze, and draft coverage recaps.
  • Manage newsroom and ensure media kits are regularly updated.
  • Manage press release pipeline to track upcoming company and partner announcements.
  • Draft marketing/sales decks and help pull press quotes for sales enablement efforts.
  • Support various adhoc research projects as needed.
Qualifications
  • Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).
  • 3-5+ years professional experience in communications, PR, or journalism.
  • Experience in tech, consumer electronics, and/or entertainment PR or journalism ideal.
  • Extensive experience drafting press releases and blog, briefing books, pitches, and other communication materials.
  • Media analysis and coverage monitoring experience a must.
  • Competency leveraging PR tools such as Cision, PR.co, Muckrack.
  • Mix of in-house and agency or journalism experience preferred.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it’s from an official Planet domain (@theplanetgroup.com, @theplanetforward.com, @planet-technology.com, @planet-pro.com, @planetinteractive.com, @pfes.com, @launchcg.com, @planet-pharma.com, @planet-healthcare.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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