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Marketing and Business Development Manager (Legal)

Chicago, IL 60603

Posted: 04/21/2025 Employment Type: Contract Job Category: Marketing Job Number: 631661 Is job remote?: No

Job Description

Planet Interactive is seeking an on-site Marketing and Business Development Manager to join one of our legal services clients. 

Pay: $45-63/hour depending on experience 
Location: Chicago, IL (On-site 5 days per week)
Duration: Up to 6 Months with potential for extension or conversion (based on performance and business needs, no guarantees)

The Marketing and Business Development Manager will serve as a dedicated liaison to one or more practice and/or industry groups. They work directly with the group leaders and other partners to develop and execute strategies and business plans and manage an aligned range of business development and marketing initiatives. 

The Marketing and Business Development Manager takes an active role in learning about the service offering, lawyers, and clients of the assigned groups and related practices. They develop and lead initiatives to deepen knowledge about our clients, their business needs, and relevant Sidley capabilities to foster cross-selling.

Marketing and Business Development Manager Responsibilities: 
  • Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
  • Attends and contributes to practice/industry group meetings and planning sessions.
  • Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources.
  • Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders.
  • Manages, develops, and refines the groups’ business development “infrastructure” (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources.
  • Helps group leaders prepare and manage the group’s BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts.
  • Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
  • Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
  • Onboards and integrates lateral lawyer hires in the practice/industry, working closely with the relevant regional marketing team.
  • Proposal Pitches
    • Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
    • Spearheads briefing discussions to propose and/or understand the opportunity.
    • Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs.
    • Serves as advisor in preparing and rehearsing pitch teams.
    • Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders.
  • Marketing and Profile-raising Activities
    • Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups.
    • Works with Regional BD and Marketing team members to plan client programs and Sidley-sponsored events.
    • Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary, article publication, podcasts, etc.
    • Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms.
  • Employee Management 
    • Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
    • Delegates work efficiently and effectively to other team members.
    • Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions.
Marketing and Business Development Manager Qualifications: 
  • A minimum of eight (8) years of professional marketing, business development, or other relevant experience
  • A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field.
  • Excellent writing, proofreading, and critical thinking skills.
  • Demonstrated proficiency in Microsoft Office and Outlook.
Marketing and Business Development Manager Preferred Skills:
  • General understanding of the legal competitive landscape.
  • Legal marketing or professional services marketing experience.
  • Solid knowledge of InterAction, Vuture and document management systems.
  • Ability to interact with Firm members at all levels.
  • The use of good judgment and the ability to think strategically and analytically.
  • Ability to lead or support multiple programs in the office or region.
Marketing and Business Development Manager Preferred Qualifications:
  • Strong organizational and prioritization skills.
  • Strong attention to detail.
  • Good judgment.
  • Strong interpersonal communication skills.
  • Strong analytical and problem-solving skills.
  • Able to work harmoniously and effectively with others.
  • Able to preserve confidentiality and exercise discretion.
  • Able to work under pressure.
  • Able to manage multiple projects with competing deadlines and priorities.
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