Careers at the Planet group

Marketing Operations Specialist

San Francisco, CA 94103

Posted: 05/13/2025 Employment Type: Contract Job Category: Marketing Job Number: 633954 Is job remote?: Yes

Job Description


Marketing Operations Specialist

Location:
REMOTE
Duration: 6 months (possible to extend) 
Pay Rate: up to $46.75/hour (DOE) 

The Planet Group's FinTech client has a HOT need for a Marketing Operations Specialist with experience in an operational role, ideally in Marketing for a REMOTE 6 month contract assignment starting in June 2025! 

The Marketing team works to acquire new sellers through end-to-end acquisition campaigns. The Marketing Operations Specialist ideally will have prior Marketo and Salesforce experience to support these efforts and work cross-functionally with several stakeholders. This person will be part of a centralized team that supports the Company's global marketing effort. They’ll work with the Automation Platform team on ways to streamline current workflows, utilize analytics to uncover new opportunities, execute on inbound requests, and ensure proper attribution and segmentation. Aside from execution, this person will strategize and consult with other Marketo users, ensuring campaign tracking and ROI. 

Marketing Operations Specialist Responsibilities: 
  • Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
  • Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
  • Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
  • Develop and expand upon workflow processes to ensure timely campaign execution.
  • Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
  • Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind. 
  • Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
  • Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
  • Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.
Marketing Operations Specialist Qualifications: 
  • 2+ years of marketing experience in a Marketing Operations role.
  • Experience with Marketo or equivalent platform and Salesforce.
  • An eye for detail and experience in auditing and QAing high-use programs.
  • Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
  • Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
  • Experience working and communicating cross-functionally with key stakeholders.
  • Strong analytical skills to develop a targeted approach and drive actionable insights.
  • An understanding of CAN-SPAM, GDPR, and CCPA compliance.
  • Experience in B2B or Fintech marketing.
  • Experience with marketing AI tools or generative AI applications.
  • Familiarity with intake queues (e.g. Jira).
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