Careers at the Planet group

Marketing Manager

Roanoke, VA 24012

Posted: 05/12/2025 Employment Type: Direct Hire/Perm Job Category: Marketing Job Number: 628814 Is job remote?: No

Job Description


Location: Onsite in Roanoke Virginia 
Salary: $125,000, annually  (DOE)

The Planet Group's health and wellness client is seeking a Marketing Manager with 3+ years of relevant experience in a marketing ownership role to join a growing team. 

The Marketing Manager will oversee and execute traditional marketing efforts and materials – including flyers, posters, product packaging, tradeshow collateral, and kiosk & tech branding. This is a fantastic opportunity to grow your career while growing a cross-functional, high-impact team!

Marketing Manager Responsibilities:

Team Management:
  • Leading and mentoring a team of marketing professionals.
  • Manage and coordinate projects, develop timetables, and monitor approvals to ensure that all deadlines are met.
  • Organizing team meetings to discuss campaign strategies, progress updates, and address challenges. Work with the Marketing team to brainstorm and implement impactful concepts for marketing and promotional materials.
  • Work collaboratively with a diverse on-site and remote-based team to manage cross-organizational, integrated marketing strategies.
  • Coordinate all marketing projects with production and vendors to ensure the timely production of print collateral (flyers, posters, office displays, promo materials, tradeshow collateral, paid traditional media, and custom marketing for our doctors).

Strategy Development and Implementation:
  • Creating and executing comprehensive marketing plans aligned with the company's vision and goals.
  • Developing lead generation and customer retention strategies to align with company goals.
  • Monitor and course-correct the planned implementation of various marketing activities and processes across all traditional channels.
  • Planning and executing the content calendar.

Brand Management:
  • Maintaining a consistent brand image across all marketing channels.
  • Overseeing brand messaging and positioning.
  • Developing brand guidelines and ensuring adherence.
  • Review and/or edit existing promotional materials for effectiveness and adherence to brand guidelines; ensure print content is fresh, relevant, and current.

Marketing Analytics and Reporting:
  • Tracking marketing campaign performance and analyzing data to identify trends and areas for improvement.
  • Presenting insights and recommendations to leadership based on data analysis.

Marketing Manager Qualifications: 
  • Exceptional communication skills. You understand the “big picture” and can operate (and delegate) accordingly.
  • Resourceful and diligent with a keen eye for details. You understand the importance of brand consistency and voice, as conveyed across all channels.
  • Commitment to quality and results. Your professional experience speaks to your commitment to producing only the highest quality, compelling content that aligns with overarching business objectives.
  • Experience in CPG marketing, B2B or B2C, is strongly preferred.
#LI-CK1

 
Apply Online

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.

About Roanoke, VA

Discover exciting job opportunities in the picturesque surroundings of Roanoke, Virginia! Nestled in the heart of the beautiful Blue Ridge Mountains, Roanoke offers a perfect blend of outdoor adventure, cultural experiences, and career growth. With renowned landmarks like the Roanoke Star, charming art galleries, the Roanoke Symphony Orchestra, and delectable local cuisine like Black Dog Salvage, this region provides a unique and vibrant backdrop for both work and play. Embrace the enchanting charm of Roanoke and unlock your potential in this bustling city. Explore our job listings today and embark on a fulfilling career in this captivating area!
Let s Partner Together
Contact us today for expert talent solutions or career-defining opportunities.