The Planet Group
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http://www.theplanetgroup.com
http://www.theplanetgroup.com
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Marketing Analyst
Location: Culver City, CA
Duration: ~ 1 Year
Pay: Up to $52.15/hour DOE
Benefits: Health, Dental, Vision and more
Planet Interactive is looking for a Marketing Analyst to join our well known Fortune 500 client on a 12-month contract! This role is 40 hours per week and will follow a remote work schedule but with an expectation for the candidate to sit close to their Culver City office. This role needs a Marketing Analyst who understands social analytics and data reporting.
Marketing Analyst Responsibilities:
Marketing Analyst
5500 W Jefferson Culver City, CA 90232 US
Posted: 09/12/2024
2024-09-12
2024-10-20
Employment Type:
Contract
Job Category: Marketing
Job Number: 622946
Country: United States
Is job remote?: No
Job Description
Marketing Analyst
Location: Culver City, CA
Duration: ~ 1 Year
Pay: Up to $52.15/hour DOE
Benefits: Health, Dental, Vision and more
Planet Interactive is looking for a Marketing Analyst to join our well known Fortune 500 client on a 12-month contract! This role is 40 hours per week and will follow a remote work schedule but with an expectation for the candidate to sit close to their Culver City office. This role needs a Marketing Analyst who understands social analytics and data reporting.
Marketing Analyst Responsibilities:
- Lead reporting for owned social media channels, covering campaign specific, monthly, and ad hoc reports.
- Establish and maintain owned social media benchmarks across platforms to evaluate success of campaigns, organic posts, and to identify trends.
- Track and analyze the performance of creators and third party mentions, establishing benchmarks and providing insights to optimize partnerships and illustrate results.
- Track and report on brand-related digital conversations as well as broader industry topics.
- Present KPIs, insights, and reporting to internal stakeholders to have them understand campaign performance.
- Build Keynote presentations for reporting.
- Build and maintain dashboards to visualize digital conversation data, including sentiment analysis and topic modeling through Tableau.
- Set and evaluate KPIs for digital conversation and search performance.
- Respond to ad hoc reporting requests, including but not limited to geo-specific topic modeling, audience analysis, and competitor research.
- Provide insights that drive strategy by analyzing diverse datasets, identifying trends, and offering targeted recommendations.
- 2-3+ years' experience focusing on data analytics for organic marketing campaigns (social heavy.)
- Bachelor's degree.
- Highly proficient with Excel.
- Experience with Tableau, SQL, and Python are highly sought after.
- Experience building presentations in Keynote.
- An understanding of social analytics and workflows.
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